Thu.Feb 09, 2012

Trending Sources

The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. For brands, content marketing is mostly about creating brand awareness, generating leads and acquiring customers.

How Some Big Brands Manage Social Media

SocialFish

I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. Here’s Jeremiah Owyang’s post with more details.  As always, there’s lots of data, but much more importantly, this video/slide deck includes several case studies showing how companies are handling social media management at scale.

Brands 101

Advice From One Millennial to Another

Spin Sucks

Today’s guest post is written by Adam Justice. I’m going to let you in on a secret: I’m not a social media marketing expert. I’m a web developer and online marketing strategist. When I first started in web development it was strictly for fun. There’s a low barrier to entry when it comes to providing online marketing services of any kind. Advice From One Millennial to Another. Know yourself.

Where Are the Jobs and What Can You Make In Social Media?

Direct Marketing Observations

As I’ve said many times, I love a good infograph, thus, let’s introduce the  Onward Search Social Media Jobs Salary Guide. Some interesting things to note here. One, there are a lot of good paying  jobs out there in the social media space. Two, I’m surprised that some of the positions and locations are not paying more. Given what is on the line for some companies, I would have expected more from some of the locations for the strategist and marketing manager positions. What do you think? 2012 Onward Search. social media jobs social media

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Five Skills You Need You Won’t Learn In PR Class

Spin Sucks

In our quest to continue experimenting and mix things up a bit, we are going to continue Facebook question of the week (clap, clap, clap), but we are not going to devote a blog post to it. Instead, it will air every Thursday and you can find it in the sidebar of the blog , on YouTube , on Facebook , on Google+ , on Pinterest , and on the Arment Dietrich home page (phew!). We’re going to test how much fame and fortune that brings to those of you who dare ask us a question. Which can still be asked by leaving it on our Facebook wall. And now…today’s actual blog post. Learn it.

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Waxing UnLyrical

“Want to succeed in social media? Be authentic.” ” Are you tired of hearing this? Truth be told, I am, a little. But the thing is, despite the fact that social media, and the adoption thereof, has come a long way, understanding how to capture one’s essence and distill it online still seems to stick in the craw of some folk and, particularly, businesses. Also a terrific read.

The Death Of The Unconference

Twist Image

Does anyone remember the unconference? There was hope for collaboration and self-organizing groups, but it seems to have gone the way of the corporate spin machine. I was a massive proponent of the unconference movement (I still am!), but that word has been used so poorly by so many groups that it seems to have all but disappeared. In short: calling your conference an "unconference" just to sound young, hip and with it, actually makes you sound old, out-of-touch and stupid. Your conference is not an unconference if. There is a pre-set agenda. The organizers decide on the agenda.

The state of association technology?

SocialFish

Listen to this 12-minute interview of Richard Davis , CEO of Avectra, talking to Wes Trochlil , data management consultant extraordinaire. I’m fascinated by Richard’s take on the association industry’s use of technology and social media, as he’s only recently (within a couple of years) come from the corporate world. Listen to the interview here.

Endless Aisles

Twist Image

What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. We have more and more consumers who are connected with highly powerful smartphones at the store level and they're doing a lot more than just price comparison shopping. Virtual shopping in a physical store. What if? Hold your horses. No more. Zero sum games.

Interview with Community Manager: Will Long

Social Media Citizens

Will Long currently works as a Freelance Community Manager across a range of clients. He started his career in PR, working for a number of music clients before progressing to work on the Virgin Media and Sony accounts at Mark Borkowski’s agency in London. You can follow Will on his blog , Twitter and LinkedIn. G: How did you build your experience as community manager? W: I started out working in PR. Initially through music then on to consumer brands such as Sony and Virgin Media. I’d always had an eye on Social Media, managing communities at uni and for other project I was involved in.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Search Engine Optimization Tip: Text Surrounding Links

Bill Hartzer

Links are very important when it comes to search engine optimization. Anchor text for your internal links aren’t the only ones for you to consider. The text that surrounds your links is just as important. You many have a link that is located in the footer or the side bar on another website too, and the text that is around those links is very important to consider as well.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Read Read on for insights from Scott, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: do brands use free or paid social media tools?). Listen Now. Jay: We did.

6 Powerful Guest Post Tactics that No One’s Talking About

ProBlogger

This guest post is by Tom Ewer of Leaving Work Behind. Guest posting is a hot topic amongst startup bloggers. It is one of the most widely-adopted blog promotion strategies in existence, and has been made perhaps even more popular by the success of “serial” guest posters such as Danny Iny of Firepole Marketing. His “blitzkrieg” strategy may come across to some as a triumph of quantity over strategy, but nothing could be further from the truth. He understands the key concepts that we will be exploring in this post, and executes them in a highly effective manner. Quality.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Read Read on for insights from Scott, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: do brands use free or paid social media tools?). Listen Now. Jay: We did.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Is Perfectionism Stalling Your Productivity?

ProBlogger

We’ve all been there … You sit down to write a post. You get the opening line down, but half-way through the second sentence, you go back to tweak the first. A bit further on, you decide to chop up the paragraphs you’ve done so far and rearrange them … but on second thought, is that really the better option? In two minds, you “finish” the post, then spend a half-hour writing and rewriting the “ideal” headline. Finally, happy(ish!) your cursor hovers over the Publish button … but you just can’t press it. No content, no blog.

Cat Stroking, Not Facebook Poking, Satisfies Needs For Real Interaction

Engaging Brand

Martin Lindstrom is one of my favourite authors as he combines brain science with marketing - you might have listened to Show 208 when I interviewed him about The Truth and Lies About How We Buy  - great listen if you haven't! Anyway, with a new book out called Brandwashed Martin wanted to share with The Engaging Brand Podcast listeners an insight.so from Martin! Forget poking on Facebook or IMing people, shaking a hand or putting an arm on someone else's shoulder is where social interaction really begins. Will emphasizing touch be a new trend in the U.S.? No joke. And now this: cat cafes.

How Safe Is Your Blog?

Small Business Mavericks

There are many small businesses that have found blogging to be an inexpensive tool for both marketing and SEO. If you’re blogging for small business, you need to include a maintenance schedule into your routine. This doesn’t have to be daily, or weekly for that matter, although the more often you undertake a short maintenance program, the better. Here are a couple of major areas that you should regularly check on. Backing up – hopefully your server will backup your site each night. Up-To-Date software – you should always use the most up-to-date version of your software.

Viral, cash for dirty rats and Twitter spam

Jeff Esposito

Ok I am not going to lie, but last night was the first night that my parents’ warning of payback or karma being a bitch when you have kids actually came true. I was not an easy child and last night Baby Espo proved that he really is my son. Did I mention that he’s not even 10 months old yet? How was your week? Did it have any unexpected twists and turns? It made my week. YIKES.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis

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Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis

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