SIGMA CEO, Kenyon Blunt, recently published his predictions for 2012 Marketing Trends. Included in those ten trends was this idea of "SoLoMo" or "Mocial" Marketing. Social, Local and Mobile marketing all mashed up into one concept. If executed properly, the combination of social media, localized marketing and mobile messaging can be incredibly powerful for marketers. prime example, as noted by Kenyon in his article, is that of stealing away customers who are waiting in line to make a purchase, by hitting them at the right time with the right offer MORE >>

Late last year, Lisa Petrilli published The Introvert’s Guide to Success. It popped into my brain when I saw, “ The Rise of the New Groupthink ” in the New York Times last week. Combine those two pieces of content and you may have actually heard me yell, “Hurrah!” ” You see, I’m an introvert. And, until about two years ago, I thought there was something wrong with me (well, there is clearly something wrong with me, but it’s not because I’m an introvert). know, I know. When I say that people don’t believe me. . It’s true, though. MORE >>

No other tool in your marketing toolbox delivers the bang-for-your-buck like video content. From our ebook Biggest Social Marketing and New Media Predictions for 2012 , Jay Baer , social media strategist, coach, speaker and all-around good guy, shared that 2012 will be “the explosion in short-form multimedia, as companies start to truly embrace video and mobile photography.” With predictions like this, we asked: Could 2012 be the year marketers embrace video in their social marketing efforts? We think yes, and here’s four reasons why: 1. Video is Getting Bigger. Video Sells to the C-Suite. MORE >>

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t match the company culture? The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” ” A hashtag (#McDStories)  is highjacked and the result is a spiraling PR nightmare. Lots going on here and its impossible to know how this actually happened. But what’s the real lesson here? Let’s face it. Its fast. Its there. MORE >>

The main reason people get on Facebook is to engage with friends and family, not brands. So, it’s important to relate to your audience and spark conversation by inadvertently getting them to engage. But, how is this done? There are a number of ways, but one of the most important is to ask lifestyle questions. Lifestyle questions are questions like, ‘what’s your favorite movie’ or ‘where’s the most exotic place you have traveled?’ Asking these types of questions will resonate with people and prompt them to respond and converse with your brand. MORE >>