Social networks allow us to share and discuss our passions with people everywhere on the planet. Up until now this free exchange has known only one barrier: the digital fence erected by the social network provider. But a new mobile app from Atlas Premium Brands (APB) could do more than turn the tables on the likes of Facebook ; it could also provide brands and advertisers a much-needed opportunity to join the conversation. When it comes to mobile sports content, Atlas is a major league player with an innovative mobile business model. Brands get social. are leaving money on the table. MORE >>

One of the greatest challenges that every brand faces today is the distance between theory and execution. Between understanding and action. Between the study of marketing and Returns on Investment. This This is not their fault. Not only is it hard enough to meet the demands of your business on a daily basis, but now social technology is changing so fast that it’s almost impossible to keep up. That’s why you need a  Social Branding Blueprint. The We First Social Branding Seminar is designed to give you just that – a Social Branding Blueprint with three distinct benefits: 1. MORE >>

As the remainder of 2011 winds down, we have been pulling together some popular reading on a variety of topics. Marketing assessments continue to be an area of interest, and in particular, database marketing assessments. Start with the basics and then take a look at data management, targeting and analytics, campaign management, messaging and even the technology behind them MORE >>

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. Last week, I wrote a about the importance of data. lot of people have been stating the importance of listening to conversations in social media. Conversational words. MORE >>

#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Anyone [.]. Blog How To Social Media Marketing Tools and Resources Twitter growing twitter hashtags hashtags for business how to find twitter followers social media twitter chat MORE >>