Wed.Oct 19, 2011

Trending Sources

Three Ways to Create Content through Stories

Spin Sucks

After hearing Martin Waxman recount the keynote Soledad O’Brien gave on the opening day of the PRSA conference (I was playing hooky), about storytelling, and having written about creating an online conversation just yesterday, I’ve been thinking a lot on the topic. Once upon a time, storytelling was the way we passed information from generation to generation. Storytelling for Business.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people have written about is how to use social media for solution marketing. So there you have it.

Jive 75

Slapped! Facebook Blocks Me For 14 Days

Ari Herzog

I am seeking re-election to the Newburyport city council and actively sending Facebook messages to people who live in my town to 1) introduce myself and 2) inquire if they would like to be my friend. Yesterday I sent nearly 80 friend requests over the course of the day and over two thirds responded positively to being friends. Today is a different story. When I wrote about the block on my wall, I received a harder slap and a 14-day block which you can see in the screenshot above. Note that it is unlikely I was marked as a spammer by the people I wrote. That is, if you want to be friends.

Building Community with MarketMeSuite

Spin Sucks

Today’s guest post is written by Lisa Gerber. You may have heard a thing or two lately about CEOs and their communications challenges (cough, Netflix ). Well, MarketMeSuite CEO Tammy Kahn Fennell had the pleasure of sending a slightly different email to their paying customers recently; customers would no longer have to pay for their product. That’s right! Let’s hope so. Engage.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

The Problem With The Status Quo

Twist Image

Stop me if you've heard this one before: "technology is the great disruptor." " In the fight against technology and the status quo, when have we ever seen the status quo win (and no, The Matrix and The Terminator do not count!)? The New York Times published the article, Amazon Signs Up Authors, Writing Publishers Out of Deal , and what do you think the macro concept points to? From the article. "Amazon will publish 122 books this fall in an array of genres, in both physical and e-book form. If you're a bookstore, Amazon has been in competition with you for some time. Hardly.

Tools That Inspire Blog Posts –

Jason Yormark

Every once in awhile I stumble across a tool or service that I just have to blog about. This time around it is’s premise is dead simple, upload a document, sign it, send it. Of course is not the first site to offer this, but I can tell you first hand they are by far the fastest and easiest way I have ever found to have a signed document completed and sent…within minutes. As it stands, you don’t even need an account to use the service and it’s completely free (they do have a paid version on the horizon).

Watch Out – The Apps Are Coming!


Tweet Last month Facebook announced the new Facebook Timeline at f8. But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained. This part of Facebook’s open graph standard reflects Facebook’s vision to make the entire web more social.

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Writing What They Don’t Want To Read: Bad News In Print

Waxing UnLyrical

Let me just say first that I’m writing this with the certainty that one of you PR pros will fly out of nowhere, tackle me to the floor, and pin me there with a stern lecture straight from your training about how to do this. But here goes. You need to ensure you don’t open the door for that case with the kind of recorded communication lawyers love. Be respectful. . Be a windowpane.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Content, Marketing and SEO

The Way of the Web

It’s also why I’m doing an increasing amount of work to identify the brand story and narrative with a client before doing any other marketing work. If you get the brand story and a handful of pieces of content working well, then you can boost the people who are visiting it in a number of ways. Click for the large version.

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Content Is King At BlogWorld

Dave Fleet

Tweet. I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright , on the topic of blogger relations – how to identify people, how to approach them and how to avoid the mistakes of others. I had a chance recently to chat with DJ Waldow, who recorded this video about our session and about why I keep coming back to BlogWorld. Tweet.

Get More Out of Google+


This guest post is by Matthew Weber of When I first started blogging in early 2010, I was relatively new to social media. I had been a member of Facebook since 2004, but I was not using it to promote myself or my content: I was using to stalk old girlfriends. When I finally joined Twitter in 2009, I was unsure what the purpose of it was. Sure, I used Twitter. I followed some feeds, some interesting famous people, and I had a few followers—most of them very special bots. I tried different ways of doing this. I tweeted more, and I started to retweet others’ content. Social Media

How to Spark a Grassroots Movement Online

Engaging Brand

Everything you need to know about starting a grassroots movement can be learned by watching this 3 minute video . . Well, perhaps not everything, but it’s a great place to start! The video begins simple enough. A man is dancing at a music festival in a field surrounded by a crowd that pays him no attention as they lay on their blankets. Soon everyone jumps up to join in. What is a Movement? .

FAQ 19

A World Gone Social

Learn how companies must adapt to survive.

Talk to people like you would talk to people-It works

Direct Marketing Observations

I was just looking at recent tweet from someone I follow and was initially going to unfollow him because I thought he tweeted too much about himself. Until I realized after I had looked at a few of his previous tweets, why I followed him in the first place. It wasn’t who he worked for, or that he might be able to help me one day, as a primary reason of why I initially followed him. What it was, was that 1) he had a personality 2) he wasn’t pushing a product and 3) he actually provided some value from time to time. I think I might have forgotten about that. The why of why I engage.

Creative PR: eating a Ford | Sherrilynne Starkie

Sherrilynne Starkie


Why-Fi? Destroy Real-Time Social Media Obstacles

Convince & Convert

Although it’s expanded and morphed to become a catch-all term that means both everything and yet nothing, “social media” started with user-generated content, as sites like Yelp enabled consumers to weigh-in and sway collective opinion. This is extraordinarily short-sighted. After an in-office wine tasting, some of the AdFarm team and I went out on the town. Except one. Seriously?

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Will Google Encrypted Search Kill SEO?

Small Business Mavericks

The SEO community is all up in arms over a little change that Google announced regarding encrypted searches. You can read Frank Reed’s take at Marketing Pilgrim. I think I’ll have to agree with Frank on this one. If you’re concerned that your marketing will be less effective because you won’t be able to tell which keywords are leading to the most conversions, stop worrying. This change will affect such a small number of searchers that you’ll hardly notice. Most searchers don’t have a Google account. That’s most people.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur paper pusher Wiley Miller


Cartoon of the day

Jeff Esposito

Cartoon of the Day