Fri.Sep 09, 2011

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The Social Marketing Roadmap [Infographic]


Tweet With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it. For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there!

#FollowFriday: Molli Megasko

Spin Sucks

Five years ago, Molli Megasko was promoted from intern to account coordinator at Arment Dietrich. She was fresh out of Western Michigan University and she competed with her peers for a full-time job. And she won. Today she leads four client accounts, manages expectations, and drives results. thought, “Oh no. She’s quitting.” She was shaking she was so nervous. I was convinced I was right.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web.

B2B 55

The Fleeting Value Of Content

Twist Image

Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Yes, the best content always rises to the top, but when the amount of content being produced rises exponentially and is being published at a frenetic pace, it becomes a lot harder for individuals to filter the signal from the noise. Content is short. Content is long. Content is text, images, audio and video. Publishing content is free. Being a publisher is very hard. How depressing.

Social Media Automation 101

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Gin and Topics: The Muppets, Grad School, and Groupon

Spin Sucks

The 9/11 10 year anniversary is this weekend and, I don’t know about you, but it’s really hard to watch the images of the World Trade Center crumbling over and over and over again. know there are been some threats , and I’m a little nervous to go to Soldier Field on Sunday (da Bears!), but I keep thinking that a terrorist attack ON the anniversary makes no sense. Yahoo!

Show - 350 How to Promote your Book

Engaging Brand

Show 350 of  The Engaging Brand leadership and marketing podcast  is ready  just for  you. To subscribe or listen for  free , you don't need to download anything and all explained at the end of the post. Patricia Fry joins  Anna Farmery  to talk about how to promote your book and the challenges which a budding author may face today. Is the book the new business card?

What’s Next for Social Media and Events?


This is a guest post by Ehren Foss, who co-founded HelpAttack! and loves working in #nptech. Thank you Ehren for contributing to the SocialFish blog! Woe to the networked nonprofit or association who only thinks of events in terms of their end of year fundraising gala or annual conference! With events, planned or otherwise, what kinds of best social media practices should nonprofits be using today?

Social Media needs a Mantra, and this should be it.

The New Strategist

We’ve never seen a business environment like this before. How will your mind choose to approach it? started this day by listening to a playlist I hadn’t heard in a long time on the way to the office this morning. Two or three songs in to the mix, I heard something mind blowing. It was a song that’s been in my collection since its album was released in 2001. Ten years ago. Make it better.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Is Exact Match Anchor Text Important?

Small Business Mavericks

SEOmoz used its Whiteboard Friday column this week to talk about the demise of exact match anchor text. I’m just curious if anyone else has thought about this. The idea is that partial match anchor text will be the way search marketers build links in the future. thought the best search engine marketers were already doing that. But maybe not. Google has emphasized anchor text as a key ranking factor for years. SEOs have, for the most part, preached exact match anchor text. Now, SEOmoz, which has been one of those exact match proponents, is saying to do something else. Any ideas?

Use External Links to Boost Your Credibility


Bloggers are always happy to link to a resource we think is good, or a product or service with which we’re affiliated. But there are other kinds of external links that too few bloggers use: links to sources of information we’ve found. links to creators of content we’re citing. links to more detailed information on a topic we’re mentioning, but not covering in depth in a post. Citing sources is a basic element of professional writing. As well as reflecting your professionalism, it: helps build your authority on a topic. actively helps readers to benefit from your content.

GLS Update: Americans are not checking in


Our good friends at the Pew Internet and American Life Project have found that, while your personal newsfeed may be flooded with check-ins and friends adding locations to their statuses, most Americans are not revealing their locals. To be specific, only 28 percent of mobile phone users in the U.S. are using the services. Seeing these results shocked me a bit. Are you checking in?

Boost Your Blog #12: Create a “Best Seller” List


Continuing our discussion of things you should be doing right now to improve your blog , today’s tip is: 12. Create a “Best Seller&# list based on Amazon Affiliate reports. If you promote products on the Amazon Affiliate program, why not dig into the reports, look at what your readers are buying, and create a “Best Seller&# list? created one of these on my photography blog, and I update it every six months or so (see it at Popular Digital Cameras and Gear ). link to it from the front page of my site, and it drives significant income each month in commissions.

A World Gone Social

Learn how companies must adapt to survive.