Your business has a great Facebook and Twitter page.  I take it that: You are creating and posting good, if not great, interesting, compelling content and your Facebook page and Twitter feed are full of information, news, reviews and links. You are interacting with your fans on a daily basis. You have acquired a short. Facebook Marketing Social Media Marketing Tips Twitter Facebook Community Facebook content Facebook fan Facebook fanbase Facebook posting Facebook sharing Facebook username marketing for small business Twitter followers MORE >>

The 9/11 10 year anniversary is this weekend and, I don’t know about you, but it’s really hard to watch the images of the World Trade Center crumbling over and over and over again. It’s understandable to want to make a big deal about this milestone, but watching the footage puts me right back in the Nebraska cornfields where I was that morning, getting ready for a media tour, as if it were yesterday. know there are been some threats , and I’m a little nervous to go to Soldier Field on Sunday (da Bears!), They have to know we’re on high alert. Groupon Cancels IPO. MORE >>

Finding great content to share will make others more aware and show them how much you really care. One of the first exercises we do with a small business getting into social media is learn to be a resource for the target they want to serve. The thinking here is that by knowing who you want to attract and what is important to them  - by being a resource towards their values and wants – you will attract them. Focus on three words or phrases that is most important to your core customer. This is sometimes a tough exercise – and it should be. It’s important. Be the resource. MORE >>

Five years ago, Molli Megasko was promoted from intern to account coordinator at Arment Dietrich. She was fresh out of Western Michigan University and she competed with her peers for a full-time job. And she won. Today she leads four client accounts, manages expectations, and drives results. She does this all from New York City, where she moved with her then boyfriend two years ago (she married him three weeks ago). ll never forget the day she walked into my office, closed the door, and sat down. thought, “Oh no. She’s quitting.” She was shaking she was so nervous. was convinced I was right. MORE >>

Have you heard the news? Google just bought Zagat ! It’s an undeniable signal that local marketing is becoming more and more important. So why did Google buy Zagat? Simple, it’s a feature rich platform that includes reviews and group deals. More importantly, though, Zagat has a huge data set of reviews and already has a strong offline presence. It’s clear that the acquisition is smart for Google, but what does it mean for your small business? Table of Contents. Local Marketing is Becoming More Relevant. Reviews are Important: Convince Your Customers. Integrating Offline and Online Marketing. MORE >>