Fri.Aug 26, 2011

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Optimizing Twitter For

Small Business Mavericks

Have you heard of ? It’s a new social curation tool that allows anyone to start their own online newspaper, except that the “news&# one prints isn’t original content. Despite that weakness, however, it’s becoming very popular. What does is take links sent out through Twitter and curates them into one news source according to the publisher’s preferences. It works something like this. At 8:00 a.m. today you send out a tweet that includes a teaser line containing a specific keyword phrase and a link to a blog post at Small Business Mavericks.

#FollowFriday: Nancy Davis

Spin Sucks

Nancy Davis! Get your slugger out! We’re going on an adventure. It’s #FollowFriday time and you’re the honoree. This also means you’re out of Facebook timeout. For now. Now, now. Don’t take advantage. If you really want to know, the Ms on M&Ms are painted on by machines. Happy now? For everyone else: I met Nancy IRL (in real life) at BlogWorld in May. Fine. I can.

The Invisible Rock Stars

Waxing UnLyrical

Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field. I couldn’t avoid it. Wherever I went, there it was. she’s. postlink%%.

The Netflix Aftermath Wars: Blockbuster versus Redbox


As movie lovers react to Netflix plan adjustments and cost increases, a fair percentage are exploring other movie rental options. Some are trying Amazon’s Prime program in which the movie streaming is a benefit, not the main thrust. Yet others are falling back to “real world” rental businesses again. Of these two major brick-and-mortar organizations, which will win the “real rental” wars?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The ROI of Your MOM

Direct Marketing Observations

Flowtown – Social Media Marketing Application. social media measurement roi social media

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Gin and Topics: Mourning, Whining, and Rolling

Spin Sucks

What a crazy week! First there is an earthquake on the East Coast (I know it’s not a big deal to you West Coasters, but those buildings can’t withstand that kind of shaking). Then Steve Jobs resigned (which makes me really sad because I think we’ll soon hear of his death). What’s going to be the third big piece of news this week? So I have a secret. I’ll never learn.

Reflections on Brand Advocates & Social Influence


Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. Brand advocates = trusted people. Brand advocates = Facebook-ers, bloggers etc. Let me know :).

The Three Wise Monkeys Principle: How to Sabotage Your Business


“See no evil, hear no evil, speak no evil”. We all know the three wise monkeys. Mizaru, who is covering his eyes in order to see no evil, Kikazaru, who hears no evil and Iwazaru, who speaks no evil. Covering the eyes, ears and mouth probably seemed like an easy and smart thing to do [.]. Management Opinion management three wise monkeys

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say? How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? And, most critically, how will this ultimately help you achieve branding and demand generation goals that fuel business? The answer is by having a content marketing strategy. Marketers are now publishers.

State of the Word – from WordPress


This post has been reprinted from its original appearance on associationTECH. Thought you might enjoy this State of the Word address from Matt Mullenweg of WordPress. There’s a concise history of WordPress, and some interesting survey results from the site that boasts it’s running every 22 of the latest 100 new active domains. Lots of association examples of respondents to the global survey. And some fascinating insights into their thinking behind subtle usability tweaks and reasoning behind things like plugins. Awesome

You Need to Be (Better Than) a Jerk


This guest post is by Joe Bunting of The Write Practice. You’ve been told that controversy sells. You’ve heard you need to use hyperbole in your headlines. You’ve tried to create polarizing content that gets comments rolling in like crazy. You’ve heard that being a jerk is the key to effectively drawing people to interact with your blog. A way to generate more traffic.

ESPN Bans Breaking News From Twitter


ESPN – every sports fan seems to hate it, yet watches it religiously at the same time. Now the worldwide leader in sports wants to push its reporters away from Twitter. Reporters like Buster Olney and Tim Kurkjian are very known for breaking news on Twitter. As soon as a piece of news is known by them, the reporters are expected to hit Twitter with it. ESPN released a new social media policy this week putting a stop to it. Do not break news on Twitter. We want to serve fans in the social sphere, but the first priority is to ESPN news and information efforts. Public news (i.e. Leave a comment!

A World Gone Social

Learn how companies must adapt to survive.

Open source development, forking and GP licences

The Way of the Web

I’ve spent the last 24 hours concentrating on some work for friends and clients, Jigoshop regarding their use of the GPL Licence V3 and the repercussions of ‘forking’ a project under that licence, so if you’re at all interested in open source, you might want to head over and read the latest post to see what’s going on. open source forking free software gps licence v3 jigoshop wordpress ecommerce