Mon.Jul 11, 2011

Trending Sources

5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

Over the past year I’ve really worked at giving a variety of web browsers a fair shake at becoming my go to browser for every day use. I’ve used the major players such as IE , Firefox , Chrome , Safari , and even gave RockMelt a spin ( see here for my review of that platform ). It’s a great way to get a snapshot of your sites and where they are, as well as competing sites. Social Media Software

The Misnomer of Social Networking

Ari Herzog

It is a fallacy to suggest social networking is about networking, opines Jeff Hurt. Identity comes first, relationship building second, and networking with the community third. Social networking sites are social identity sites. It establishes our identity. We say we love something because it ultimately says something about our self. We don’t do it just to say something about the company.

Google+ vs Facebook: A Turf War? [Infographic]

Mindjumpers

Tweet Searching the web, I found this interesting infographic by Technobombs.com , which gives a feature by feature comparison of Google+ and Facebook. Everybody is talking about it at the moment, so I think it is a good idea to take a closer look at both social platforms which although enable social sharing,video chat and connecting with friends, yet have some subtle differences. New features.

Prom Queen or Prom Geek?

Spin Sucks

Something weird is happening: We’re the pretty girl who isn’t getting invited to Prom because everyone assumes she’s already been asked. In the past month, I have had three different people ask me if I can recommend a PR/digital firm. With all three I asked more about their needs (because I assumed they already disqualified us) only to realize we’d be a perfect fit for them.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Getting Started With Vlogging

Waxing UnLyrical

Guest post by Erica Allison. Video Blog Posts. Vlogs. Everyone seems to be doing them now. But are they doing them in the best way they could? Are there some tips out in the blogosphere that can be shared in order to make your foray into vlogging a more enjoyable, productive experience? Image:  BenSpark  via Flickr,  CC 2.0. I say, “Yes!”. Start with the end in mind. Discuss a new concept? So do I.

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google is quickly becoming a dominate player in display, too.

Take Your Blog to the Next Level. With Style.

Spin Sucks

This afternoon’s post is a slight diversion from our typical schedule. We wanted to share with you the importance of blog styling and how you can learn more about it this week. How many times have you landed on a blog post that was made up of nothing but large blocks of text on your screen? What happened? Did you read on or simply glance and then click away? Right? Yes, I’m talking to you.

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars.

PWB Marketing Blog

A World Gone Social

Learn how companies must adapt to survive.

Why the Facebook Feature Frenzy Will Fail

Geoff Livingston

Last week Mark Zuckerberg revealed video chat (see above video), the first of many new features in what will be called, “ Launching Season 2011.&# Yet, this announcement (conveniently timed one week after Google+ launched) only seems to add to the problems that Facebook has. More clutter won’t make the mess better. Google+ is not perfect by a long mile, but it did up the ante.

Are You Local, Global, Or Does It Matter?

Small Business Mavericks

The moment you decide to put a website online, you’ll have to make a few decisions. It doesn’t matter if your website is an extension of your off line business or if it is a standalone entity. You’ll still need to make the same decisions (an extension of an off line business may actually have a few more to make). One of the decisions you’ll have to make is whether or not your Web business is local, global, or if it even matters. If you are local, you’ll spend a good deal of your time marketing your website in very specific ways: Online Yellow Pages. Off line.

Twitter Is Random

Twist Image

I'm not very good at Twitter. understand it. I use it. But, I just can't make it bend to my will. You have to know why you're doing something to really get the value out of it, and I've made a decision that while I love having so many people follow me on Twitter and I do love posting little snippets and thoughts that don't flesh out into ideas for clients or Blog posts or Huffington Post columns, that I'm not great at the real-time heat and action that comes from Twitter in how it has evolved. Twitter is not Facebook. " It makes a lot of sense. Exactly). Think about it this way. brand.

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Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code

Kikolani

It’s that time of year again. For those who missed out on Blog World Expo in New York comes the West Coast event – Blog World Expo 2011 in Los Angeles on November 3rd – 5th. Early bird pricing is on through July 21st and you can even save an additional 20% using discount code KIKOLANI20. Why I’m Attending Blog World Expo in LA. Learn from the experts. Pass Type. 1,297.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. Four C’s for Community Cultivation. By Ike Pigott I have a friend who is building a nice niche community around natural hair. While not entirely new to communications or even blogging, she was new to the concept of building an intentional audience. She asked me for suggestions, and this is what I shared with her. STATS].

The Rise and Rise of Apple Inc

Idaconcpts

The early years. In 1976, 21 year old Steve Jobs convinced computer Engineer Steve Woz Wizniak to quit his job, and together in Job’s Cupertino,  CA home they began work on an inexpensive, simple to use computer. Unlike IBM and other industrial PC makers, Jobs and Wizniak wanted to focus on the consumer PC segment. Within a few short years, Apple would revolutionize the computing world.

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SunButter Succeeds in Social Media Step-by-Step

Convince & Convert

Guest post by Libby Hall , digital strategist at the Flint Group of agencies. Here’s an example of strategic social media in action for our client, SunButter. SunButter sunflower seed spread is like peanut butter, but totally peanut-free and made from sunflower seeds, so it’s perfect for people with peanut allergies. It’s also delicious, as fans on the Internet will attest. These were the kind of conversations we found when we started listening to people talking about SunButter in 2010. Success Metrics. Negative mentions are obviously important, but for other reasons. Interactions.

Quora with video – marketing dream and user nightmare?

The Way of the Web

The value of question and answer sites has long been shared by SEO specialists in terms of linkbuilding, and to some extent in social media for relevant traffic. But Quora may have just gone a step further in terms of allowing marketing material to be provided in answers. Quora includes video. For instance, when the question relates to music, or sport.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How much time should you devote to social media?

Jeff Esposito

This is post is part of the   Institutionalizing Social Media   series. To see previous installments or to learn more about the series,   click here. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. There is no blanket time allotment or suggested industry standard, so how do you decide the level and time commitment to social media that is right for your company? The answer to this question lies on your business goals for social media and what want to get out of it. Image -  simpologis.

Google+, Google Apps and Your Social Graph

Proactive Report

One of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps.  HealthWorks has figured out a few ideas for healthcare organizations, and these uses could as well apply to most other businesses too. Ways to Use  Google Apps. That started me thinking of other ways to use it – how about destinations?  Voila! 

Book More Business

ProBlogger

I’m blessed to get to talk with really smart people, like bestselling author and world class speaker, Michael Port. Michael sat down with me and talked about how to drive more business. We did it for Kitchen Table Companies , a place where small business owners can go and get business advice and find many more interviews and tools to help with your business. Read more about it here.

Implications of the News of the World phone hacking…

The Way of the Web

There’s obviously been a lot of in-depth intelligent analysis of the demise of the News of the World due to the phone-hacking outcry. So rather than attempt to add to that, I just wanted to throw three quick thoughts out there: People still read print newspapers? That’s what the word ‘hacking’ means to most people now. Journalism is likely to go the same way – the negatives get massive press coverage and analysis, whilst the good is rarely commented on. journalism newspapers hacking implications news of the world newspapers closing phone hacking

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon Comic Strip Cookie Garfield Jim Davis

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Free Trial of Our Customer Services

Engaging Brand

Social media has many marketing and business advantages. One of them that is underestimated is linked to customer service. When I got home this weekend I realised that I needed to return a top which was damaged when I opened the packaging. That was no problem, off I trotted and exchanged it. You buy, if you have a failure to do with the product then normally you can return it. Think Zappos!

How Compendium’s Web to Post Generates Content and Community

ProBlogger

This guest post is by Jenny Dean of Business Blog Writers. You might have read my article about a business blogging platform called Compendium. Today, I wanted to share with you a fantastic Compendium tool called, Web to Post that allows customers or clients to tell stories about your products or services. Web to Post turns your consumer’s advocacy into web content. How does Web to Post work?