T here’s a pretty good chance you just finished watching one before you arrived here. And after seeing how long this post is, there’s a pretty good chance you’ll abandon this in a few seconds to watch a video online instead. But, don’t worry, you wouldn’t be the only one. Watching video online is becoming the globe’s new pastime , and it’s showing no signs of slowing down (or, uh, buffering). Just how prevalent is it? of the U.S. Internet audience viewed a video online. Viewers watched 75% more videos online in December 2010 than December 2008. By 2013, 90% of Internet traffic will be video. MORE >>

I wrestled with the idea of creating a Facebook Page for my blog vs. just utilizing my Facebook Profile to promote.  My initial thought was that I didn’t really see myself as being “celebrity” enough to warrant having what was once referred to as a “fan page”.  It felt a bit vain to me, but I started to sense that I needed to re-visit the issue as more and more people I did not really know wanted to start connecting with me on Facebook professionally. In addition I added the Facebook Social Like Box on the right, and intend on running a contest in the next few weeks to drive “likes” up.  MORE >>

Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. Since then the volume of “conversation” has increased dramatically over the entire social landscape — to the tune of BILLIONS of posts each year. It’s about the death of traditional marketing. MORE >>

The success a business sees with its Twitter account correlates to how it attracts people to follow and engage with tweets that your company produces. It’s no secret — the more people engage you on Twitter translates into more prospects for your business. However, the first step, is to empower them to join your following. Be Concrete. Research tells us by simply asking people to follow us on Twitter that increases the likelihood they will do exactly what we want. But you have to make it easy. This may sound obvious, but there’s a catch. You should be concrete. Add Value. MORE >>

Smart businesses know that understanding your audience is key to your overall success. It doesn’t matter if you’re business-to-consumer or business-to-business focused – your audience, and their interaction with you, is what defines how well you meet your goals. Which is why this new report from Exact Target is key reading for any business, small or large. Taking a look at the way different mobile phone users interact with different digital channels like Facebook, Twitter and email, etc, the report shows a definite split between smartphone users and non-smartphone users. MORE >>