Thanks to the insidious Coronavirus, it’s been the better part of three months since the average American saw the inside of an Olive Garden. Though that national nightmare is beginning to ease with the reopening of restaurants in some regions, eating out during COVID-19 means either taking advantage of curbside pickup or using apps to order up home delivery.
Over the last few weeks, a new study monitored what apps were whipping up the food orders. Along the way, that same research identified how popular discussions of restaurant delivery services became on social media since the onset of COVID-19.
With restaurants still closed to dine-in customers in most regions across the U.S., ordering food by ... [+]
International social media analytics firm Talkwalker reports that online talk of restaurant food delivery services rose more than 1,700% in a one-month span. During that 30-day, Coronavirus-dominated period, social media comments, questions and answers piled up on food delivery services. The amount of recorded mentions includes:
- Doordash: 202,000
- UberEats: 177,000
- Postmates: 84,000
- Chownow: 9,000
- Goldbelly: 3,000
- Caviar: 1,800
- Eat24: 900
Talkwalker is a social listening and analytics firm that works with more than 2,000 brands and agencies to aid their communication efforts. According to their reports, major themes appearing across social media included pandemic-specific terms and practices that simply didn’t exist pre-Coronavirus, such as “contactless delivery” or “sanitizing deliveries.”
According to a recent study, social media discussions of home restaurant delivery spiked 1,700% ... [+]
While delivery slots are a hot social media topic on the grocery shopping front, similar themes of food delivery times are running hot, also. Talkwalker ranks 62% of the total conversations dealing with food delivery times. More than 22% of those conversation include some discussion of contactless delivery.
The overall top social media themes for restaurant delivery services include:
- Delivery slots: 4,400 mentions
- Contactless delivery: 1,400
- Wrong orders: 700
- Delays: 460
- Shortages: 100
- Cleaning/wiping down deliveries: 75
The study monitored overall mentions of these services and restaurant delivery across multiple social media platforms for four weeks ending around April 24.
