The Realtime Report
MARCH 10, 2017
Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way.
The Social Media Hat
MARCH 10, 2017
Being successful online is as much luck and timing as it is persistence and perseverance. It helps when you have advice like this.
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Devumi
MARCH 10, 2017
Of the various methods that businesses use to market their brands online, the podcast stands at a very interesting position. While it doesn’t have the visual component of a video, it is still a notch higher than text articles. When done the right way, podcasts have the charm of radio shows and attract a good […]. The post How To Start A Podcast On SoundCloud for Marketing appeared first on Devumi.
Sprout Social
MARCH 10, 2017
Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Monitoring some of the most inspirational brands on Instagram will likely reveal that strategic product promotion and hashtag usage results in better audience engagement and growth.
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Jon Loomer
MARCH 10, 2017
Facebook advertisers now have the ability to create ads that reach users within Instagram Stories. Here’s what you need to know… Instagram, as you know, is owned by Facebook. Instagram Stories are collections of images and videos that users create, similar to SnapChat Stories. If you are old (hey, settle down — I’m old, too), just know that this is all the rage and something the kids are doing these days.
Sprout Social
MARCH 10, 2017
Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. This week at #SproutChat , social media agency Fifty & Five joined us to discuss how to equate engagement to ROI and the best metrics to monitor and measure social’s impact on your bottom line.
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