Waxing UnLyrical

JANUARY 15, 2016

Two things happened earlier this week that made me write this post. First, I got a New Year’s card in the mail earlier this week, from a colleague (on behalf of his business), that made me sigh with relief that I wasn’t the only one who still hadn’t sent out my (the SBC) NY greeting. Second, I haven’t been able to stop thinking of David Bowie (there’s no way you don’t know he died on Sunday, and we learned about it on Monday).

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Posterous Consultant LinkedIn Publishing 106

Small Business Mavericks

JANUARY 15, 2016

In my last post, I talked about the most important thing in your online lead generation efforts. But today I want to talk about using social media for lead generation. How do you determine your return on investment (ROI), or should you bother? I’ll say right off the bat, it’s difficult. You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target.

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System Social Media ROI Retail 70

Danny WhatMough

JANUARY 15, 2016

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. The White House launches on Snapchat ahead of Obama’s final SOTU. Watch Periscope through the Twitter app on iOS. Facebook readying Facebook Messenger for Mac ?

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Foursquare Social Media Facebook Twitter 48

Social Media Network Marketing

JANUARY 15, 2016

Facebook Greets You During The Day

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Facebook Social Media 70

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Convince & Convert

JANUARY 15, 2016

Image via BigStockPhoto.com. When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Can’t remember? Well, you’re not alone. Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels.

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Social Media How To Survey Patterns 95

Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. 1. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising.

Trends 64

Trends Smart Phone Skills Guidelines 64

Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. 1. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising.

Trends 43

Trends Smart Phone Skills Guidelines 43

Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. 1. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising.

Trends 40

Trends Smart Phone Skills Guidelines 40