Waxing UnLyrical
DECEMBER 11, 2015
Ho ho ho, Merry PR Measurement! The holiday edition of #measurePR took place on December 8th, with three of my favorite ladies as guests: Sally Falkow of Meritus Media, Heidi Sullivan of Cision, and Christine Perkett of SeeDepth, Inc. Here’s some of what we talked about. On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives.
Convince & Convert
DECEMBER 11, 2015
As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 million views in less than 48 hours. The campaign takes inspiration from Lenovo’s belief in “being different to be better, and embracing all that’s different and unique in the world.
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Bill Hartzer
DECEMBER 11, 2015
A tweet sent out by Virgin America (@VirginAmerica) appears to be totally inappropriate, although this might be their attempt at getting others to tweet (or write) about their tweet. Virgin America posted a lovely photo of Santa being pulled by the tail of a Virgin America airplane. The moon is also in this photo, as well. The tweet, posted by the official Virgin America account, simply said the following: Slaying in the moodlight.
Convince & Convert
DECEMBER 11, 2015
Image via BigStockPhoto.com. The business holiday card: a time-honored tradition dating back to hand-written letters, a well-organized file-o-fax, and the fruit basket, season’s greetings have long served to remind customers just how much their various vendors care. These days, however, tidings of joy are often an afterthought. Holiday cards can feel more like a chore and less like an opportunity to connect with your customers and prospects—let alone impact sales.
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Small Business Mavericks
DECEMBER 11, 2015
We live in an age of responsive website design. Mobile purchasing is increasing by the minute. Nearly everyone has a smartphone or a tablet. Many people have both. And mobile browsing is still on the incline. You website needs to be viewable on any device, including a tablet and smartphone. To do otherwise is simply to cut off your nose to spite your face.
Social Media Network Marketing
DECEMBER 11, 2015
TSU receives 10% of the revenue your content generates in order to cover the costs of doing business. After that, 50% remaining earnings are paid to the user who created and shared the content. The other half of the remaining earned revenue is distributed to the user’s network Family Tree in thirds. As a user on Social Media Platforms, your content and interactions are valuable.
ProBlogger
DECEMBER 11, 2015
In this next instalment of the #TodayNotSomeday series on the podcast, we’re moving away from creating email lists , optimising signups , and creating autoresponder mailouts , and focusing on the first thing people see when they come to your blog: the design. As you know, the series is working through challenges that help you do things today that you’ve been putting off, even though they have huge benefits for your blog in the long term.
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