Waxing UnLyrical

NOVEMBER 13, 2015

After years of trying to help countless students, clients, and fellow PR pros do away with ineffectual, boring, and simply awful Social PR efforts I had a decision to make: Either get more exhausted and frustrated than a Salvation Army bellringer on Veterans Day by continuing to try to solve the Social PR world’s woes one frantic tweet at a time… or find a way to help as many as possible at one go.

Training 152

Training Eventful Consultant Education 152

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin.

ROI 147

ROI Communities Storify Upcoming 147

Convince & Convert

NOVEMBER 13, 2015

If you run any kind of business, you need to be constantly improving your product or service. Or at least considering what your customers need—which includes how their needs may have changed over time. By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world. But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change.

Microsoft 129

Microsoft Automotive Fashion Trends 129

Bill Hartzer

NOVEMBER 13, 2015

Someone is sending out email notices to domain name owners, telling them that their domain name has been suspended for “violation of the Google Inc. Abuse Policy” The email then states that your website has been suspended. It appears to be a domain suspension notice from Google But it’s not. Here’s a copy of one of the emails I received: “Dear Sir/Madam, The following domain names have been suspended for violation of the Google Inc.

Domain Name 102

Domain Name Google Policies Notification 102

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Convince & Convert

NOVEMBER 13, 2015

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite.

Campaign 126

Campaign Social Media Real Estate Influencer 126

Devumi

NOVEMBER 13, 2015

Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The impact will be felt across the entire Internet, or at least on pages with Twitter buttons installed! This move will eliminate all tweet counts from their Twitter buttons so that people can’t see how […]. The post The Coming Twitter API Change: Twitter Share Counts to Disappear appeared first on Devumi.

API 95

API Twitter Platform Small Business 95

Small Business Mavericks

NOVEMBER 13, 2015

Social media is difficult for engaging return on investment (ROI), but it’s not impossible. Sometimes, you can gauge a hard dollars-and-sense value from your efforts, but it’s not always possible and it may not always be necessary. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns?

ROI 93

ROI Social Media Campaign Engagement 93

Absolute PA

NOVEMBER 13, 2015

One of the great novelties of the entrepreneurial journey is being able to work in your pants with no one knowing about it. While it’s great being able to work in a comfy environment, wearing yoga pants with your cat as company I’m a big fan of getting out and about too. When I started working for myself in 2009, one of my non negotiable must-haves was freedom to work when and where I chose – to be location independent.

Meeting 60

Meeting Products Eventful Research 60

Danny WhatMough

NOVEMBER 13, 2015

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Instagram organic reach and growth is down. Twitter is looking to overhaul its board. Twitter sees 6% increase in ‘like’ activity in the first week since launch.

Instagram 43

Instagram Twitter Facebook Journal 43

ProBlogger

NOVEMBER 13, 2015

Welcome to the weekend, Roundup-style! 50% of Content Gets 8 Shares or Less: Why Content Fails and How to Fix it // BuzzSumo. Ah, the dreaded talking to an empty room syndrome. It sucks when you write a great post and you hear crickets! BuzzSumo to the rescue – they analysed one million posts and found that content failed 50% of the time, and why.

Tumblr 37

Tumblr Instant Messaging Hubspot SEO 37

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