Waxing UnLyrical

SEPTEMBER 25, 2015

In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research. Margot Savell of Hill+Knowlton Strategies. Johna Burke of BurrellesLuce. Katie Paine of Paine Publishing. Donna Vincent Roa of Securing Water for Food TA Facility.

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Metrics Consultant Reputation Research 166

Convince & Convert

SEPTEMBER 25, 2015

Do you have a social media strategy? Of course you do. Everyone does—or so they say. But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. Mark Schaefer says that writing content is the starting line, not the finish line! You have to learn how to ignite that content to bring about a better response when it’s time to share it on social media.

Social Media 131

Social Media Journal Strategy Communities 131

Jon Loomer

SEPTEMBER 25, 2015

If you’re a marketer, you need to do your research. It’s imperative you understand your audience so that you can craft the right message to reach the right people. Smart marketers are using a free Facebook tool called Audience Insights. It allows you to break down audiences to learn a whole lot about them, including: Age and Gender. Lifestyle.

Groups 120

Groups Groups Facebook Mobile 120

Convince & Convert

SEPTEMBER 25, 2015

Image via BigStockPhoto.com. From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. For decades, its parks were a fun, wholesome place to take the kiddos. Then, the movie Blackfish ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since.

Reputation 129

Reputation SEO Wireless Engineering 129

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Devumi

SEPTEMBER 25, 2015

If you’re on SoundCloud, and you want to know how to promote your music digitally, you’re going to have to be prepared to put yourself out there. While SoundCloud itself is an excellent music promotion tool, and I’ll look at that in this article, it works best when it’s being used alongside other online marketing […]. The post How to Promote your Music When Using SoundCloud appeared first on Devumi.

How To 96

How To Tools Marketing YouTube 96

Convince & Convert

SEPTEMBER 25, 2015

When I was in the 6th grade, our history teacher Mr. Dougherty used to stress the importance of being prepared–for pop quizzes, research papers, or whatever else may have come along. He reasoned, “Prior planning prevents a poor performance.” As 12 year-olds, we thought it was corny and put it in the back of our minds. As cliched as Mr. Dougherty’s phrase may have been, it’s entirely true, and I had a chance to put it to the test earlier this week.

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Curation Analysis Conference System 114

Absolute PA

SEPTEMBER 25, 2015

You’ve invested a lot into your business, time, money, late nights and most likely, tears. But do you ever feel like, well, it just doesn’t seem to fit anymore? Like when summer fades and you get out last year’s jeans which you LOVED, and made your legs look hot, if you say so yourself. But wait, now they feel all wrong? They aren’t YOU enough. Something’s changed… You have a nagging feeling of dissatisfaction.

Training 49

Training Consultant Loyalty Course 49

Danny WhatMough

SEPTEMBER 25, 2015

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Instagram hits 400m users. Twitter rolls out special emojis for the Pope’s visit. 360 video comes to the Facebook newsfeed. How much are you worth to Facebook?

Instagram 46

Instagram Video Twitter Social Media 46

ProBlogger

SEPTEMBER 25, 2015

The sun is shining, the birds are singing – I think spring has finally hit Melbourne! With that, I will leave you with this week’s links to ponder… Instagram Images: How to Stand out on Instagram // Social Media Examiner. This podcast was interesting – I’ve definitely seen the trend for very similar images being used on IG, particularly for specific niches.

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Overview Blogger Fashion Travel 37