Sat.Mar 28, 2015

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A new brand for IABC

Sherrilynne Starkie

'Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. The IABC has more than 12,000 members and a hundred chapters in North America, Africa, Asia Pacific and Europe.

Brands 224
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Reflections on PR agency life

Sherrilynne Starkie

'Last week I published a post called Lessons Learned From a PR Life , which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’, I thought I’d publish my list for this week. Here’s what I learned from PR agency life over the past five days: It never hurts to make a new friend.

Exercises 257