Waxing UnLyrical
FEBRUARY 17, 2015
'Yesterday marked Presidents Day here in the U.S. Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.
Convince & Convert
FEBRUARY 17, 2015
'According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such. Instead, they operate as real people, united by a common cause under the umbrella and auspices of the collective.
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Small Business Mavericks
FEBRUARY 17, 2015
'Adrienne Erin makes some good points on SiteProNews in her look at why Links Still Matter to Google: Using Real World Connections. I think it’s a good reminder that even when all the contact with someone is on the Internet, there’s still a real world offline that the person inhabits. Here are her suggestions for linking offline: Start with those you know — have you noticed that you tend to give credibility to the people you have some history with?
Convince & Convert
FEBRUARY 17, 2015
'Image via BigStockPhoto.com Multimedia integration has become an integral piece of content marketing in the digital space. A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. Naturally, brands have been fleshing out what this means for their platform and the strategy behind their video content.
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ProBlogger
FEBRUARY 17, 2015
'This is a guest contribution from My business partner Adam Franklin attended the ProBlogger Event on the Gold Coast in 2014, and returned fired up and with a whole heap of take-homes. At the ProBlogger Event, Darren spoke of success being a matter of doing the ordinary things. Specifically, to start, put readers first, be useful, find your rhythm, create meaning, and persist!
Little Web Giants
FEBRUARY 17, 2015
Who’s afraid of the big bad wolf? In an era when government spying, corporate hacking scandals, major security flaws, online stalking and social media shaming are rarely out of the headlines, it can seem like the internet has grown up into a deep dark forest, with wolves lurking behind every tree. At the same time we’re more dependent than ever on our computers, phones and tablets to manage our work and personal lives.
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