Webbiquity SMM

FEBRUARY 2, 2015

'Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy.

Social Media 165

Social Media Marketing Hashtag URL 165

Waxing UnLyrical

FEBRUARY 2, 2015

'One of my favorite sayings is, “ plus ça change, plus c’est la même chose.” (It’s also 87% of the French I know.). If you’re not familiar with it (or didn’t click through – lazy!), it translates to: the more things change, the more they stay the same. And as far as we have come in PR measurement, some things just don’t change.

Metrics 161

Metrics ROI Consultant Microsoft 161

The Social Media Incubator

FEBRUARY 2, 2015

'The big game brings a lot of discussion around the big plays, or in the case of this year’s Super Bowl, the final plays. But another major topic surrounds something outside of the game, the ads. And the same question comes up every Monday morning following a Super Bowl: Who had the best Super Bowl commercial? We take a look at who, what, and why.

Advertising 133

Advertising Sentiment Campaign Influencer 133

Bill Hartzer

FEBRUARY 2, 2015

'As you probably know by now, one of the search engine optimization services that I am heavily involved in is cleaning up low quality links to websites. If your website has been hit by any of the Google Penguin algorithm updates, then most likely you have links pointing to your website from a low quality directory. One of those low quality link directories is shown below, in a screen shot.

Directory 123

Directory Engineering Hosting Google 123

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Social Media

Convince & Convert

FEBRUARY 2, 2015

'Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. From a cross-vertical customer-focused perspective, the opportunity to work in that capacity for a multibillion-dollar company with tens of thousands of products in every vertical there is was hugely attractive.

Company 114

Company Content Marketing B2B 114

Small Business Mavericks

FEBRUARY 2, 2015

'Seth Godin recently discussed the end of geography as a limitation for a business. He has some good points because the advances in technology have erased the barriers holding us back from accessing most of the globe. If technology can reach it, you can get it. He ends with a statement that is a springboard for discussion: “If you’re still betting on geography, on winning merely because you’re local, I hope you have a special case in mind.” The Special Case For Local.

Engineering 112

Engineering Buy Marketing Strategy 112

Social Media Strategery

FEBRUARY 2, 2015

'This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. Where there once existed the attitude that young people had to leave Pittsburgh to find a career, there’s now a sizable part of our city that feels is staying in Pittsburgh to create their career.

Communities 72

Communities Startup Energy Creative Commons 72

Twist Image

FEBRUARY 2, 2015

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

Advertising 61

Advertising Apple YouTube Discount 61