Webinars serve multiple purposes. In business, webinars can be a valuable tool for solidifying relationships with your clients. Depending on its content, you may even consider hosting a webinar-for-profit. However, even the best content won’t make up for bad hosting. Even though the audience enjoys the benefit of not spending time and money to travel to a central location, they are still spending time to attend the webinar. If they feel the webinar isn’t worth their time, especially if they paid a registration fee, then they aren’t likely to sign up to attend future events. Send two reminders. MORE >>

Let’s start with strategy. Sure it’s a great term, but, what is it? What does it actually mean? When asked, most people pause and scratch their head. However, it’s important to understand strategy as something more than just an abstract concept. Successful brands don’t simply speculate about their strategies, they visualize them: What is Strategy? In its most basic form, strategy is the process of determining the best way to get from Point A to Point B. As a business, your challenge is to overcome the obstacles that stand between you and where you want to be. As Peter F. Not really. MORE >>

When it comes to SEO, keyword research is a very important step. Here is a great infographic that will help you get started in the right direction! From: Promodo.com. Branding Great Resources infographic keyword research search engine optimization MORE >>

This week's  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips , is ready to download. Cameron Herold , the founder of Backpocket CEO and former Chief Operating Officer of 1-800-GOT-JUNK  joins  Anna Farmery  to discuss how to double your profit - tips from his latest business book   Double Double. How doubling profits in three years is not hocus pocus magic.but hocus focus! How to paint a picture of your business idea and growth strategy. Tips on painting a picture in Chapter 1 which you can download for free. can drain you. MORE >>

Have you ever made a decision to not make a change because you were afraid the result would unfavorable? After all, why take a chance on making something work a little bit better when it’s just fine right now? This often applies to our approach to technology, doesn’t it? The simple truth is the world is changing as it always has, and every change you make is a stepping stone for both running a better business and enjoying a better life. Most people who resist change do so because they believe it is the safe thing to do, when in fact the opposite is true. Really? Then take action. MORE >>