Mon.May 28, 2012

Trending Sources

The Rise of Digital Influence: From Persuasion and Passion to Action

Conversionation

(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. It can happen directly (persuasion) and indirectly. However, it is always characterized by the resulting actions and changes. Influence is used by people for many reasons: some ‘good’, some ‘bad’, some in between. Influence is powerful and marketers love it. It’s a matter of results.

Gamification: Much Less Scary Than What’s Under the Bed

SocialFish

Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. All of them are  smart and savvy bloggers, and we know you’ll enjoy what they have to say! —————– The topic of gamification has moved away from the category of “newfangled craziness” to the subject agendas are made of. What is that frequency?

9 Tips for a Successful Webinar Event

Idaconcpts

Webinars serve multiple purposes. In business, webinars can be a valuable tool for solidifying relationships with your clients. Depending on its content, you may even consider hosting a webinar-for-profit. However, even the best content won’t make up for bad hosting. And if they aren’t planning to attend future events, they probably aren’t going to recommend them to other people either.

Memorial Day & Social Media: 5 Must-Reads

Firebelly

Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss. Memorial Day Thoughts From Social Media Explorer. By Jason Falls A happy Memorial Day to you all, especially those who might be somber today because of a loved one lost in the service of his or her country. Know that they did not die in vain. Man Uses Facebook To ‘Save’ Memorial Day Parade.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

How CMOs Integrate Marketing Agencies and Consultants

Geoff Livingston

Image by cleonleclerc Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment. Contrary to today’s blogosphere conversation, CMOs, other C-level business executives, and their marketing lieutenants still drive marketing strategy in organizations. Agencies and consultants vary in role from strategic partner to tactical provisioning. We live in an era of big [.].

Amazon's Ever-Growing Long Tail

Twist Image

This is less about the tail making more money than the head. Chris Anderson 's debut business book, The Long Tail - Why the Future of Business Is Selling Less of More , came out in 2004 with one simple concept: companies could make significant profits from selling small volumes of hard-to-find products to many customers instead of only selling large numbers of a handful of popular items. The theory of The Long Tail is that the total sales of these non-hit products could outsell those of the few popular items. Whether or not this has crystallized is not the point. Sony Pictures and more. movies.

Cost 21

The Naked Marketing Guide to Getting Dramatically More Traffic and Subscribers

ProBlogger

This guest post is by Danny Iny of  Firepole Marketing. Let’s be real for a second. There’s a lot of information out there about traffic. Tons of it. Entire blogs. Some good, some bad, and some just in between. And tons of posts about it, too—including right here on this blog. So with all this information out there, let me ask you something: Do you have all the traffic you want? Hmmm, I thought not. Okay, then just what the heck is going on? Why isn’t any of this working?! Maybe your traffic problem … isn’t a traffic problem! None of it. What you probably have is a marketing problem.

Podcast 386 - How To Double Your Profit!

Engaging Brand

This week's  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips , is ready to download. Cameron Herold , the founder of Backpocket CEO and former Chief Operating Officer of 1-800-GOT-JUNK  joins  Anna Farmery  to discuss how to double your profit - tips from his latest business book   Double Double. How doubling profits in three years is not hocus pocus magic.but hocus focus! How to paint a picture of your business idea and growth strategy. Tips on painting a picture in Chapter 1 which you can download for free.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

5 Fantastic Reasons You Should Attend a Blogging Conference

ProBlogger

This guest post is by Ceri Usmar of Enduracom. know what you’re thinking… Who has time for a conference? You  do! You can and should carve out the time for some professional development, and conferences are a great opportunity to combine work and play. headed off to the SheCon Expo new media conference in Disneyworld, Orlando, with my business partner, Susan, this past Memorial Day weekend. We went fully prepared to combine business and a break, and from our mindsets to our wardrobes, we were ready for anything! ” Susan is the embodiment of fun. Free stuff. Introverted?