Wed.May 16, 2012

Trending Sources

7 Steps to Planning Better Presentations

Dave Fleet

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while. Preparing a presentation for a conference is no mean feat (I’d estimate I spend at last 30 hours on each presentation I create for conferences; often more). Decide on your topic. Simple enough, sometimes.

The Case for Integrating Social into a Larger Marketing Mix

Spin Sucks

I’m going to do something here I’ve never done before. I’m going to share an infographic! Jon Aston will be so proud. He’ll tell all of his friends and then we’ll be a big hit (not really; he hates infographics). And, truth be told, I’m not a fan of them, either. But alas. That isn’t the point. That’s really cool!”

Clout vs. Klout – Or the Real Meaning of Social Influence


I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. 90% of consumers rely on recommendations from people they know. 67% of shoppers are willing to spend more money online after seeing recommendations from friends. Digg Digg.

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How to Integrate Overall Business Goals into Your Facebook Strategy


Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. How to choose your brands Facebook KPIs – A practical approach. Sounds difficult?

NGO 101

Social Media Automation 101

More Trending

Social Business for B2B in Healthcare [case study]


This short and sweet B2B case study discussed by Sandy Carter of IBM shows us some numbers on how Premier , an alliance of 2500 community hospitals, leverages their online community. Awesome. Case Study From the Trenches

Marketing, Time Travel and Dr Who

Engaging Brand

Pinterest is the latest growth bubble in social media. It strikes me that it is an example of the power of time travel in marketing! Photo's are the ultimate time travel accessory. When you see a photo it triggers a memory, it takes you to an experience in your life. Photo's therefore are like the ultimate Dr Who time travel box.

Human Motivation: The Forgotten Element in Our Theories and Practices


“ Companies that are afraid to commit to goals that lie outside the range of planning, ” Gary Hamel and C.K Prahalad conclude in their booklet, Strategic Intent , “are unlikely to become global leaders.”  The authors argue that strategic planning fetters companies to the present and filters their views of possibility through the limiting lens of their current assumptions and limitations.

If Pinterest Had Been Invented In The 90s


We’ve look at Facebook as if it were invented in the 90s. We’ve looked at Twitter as if it would have been invented in the 80s. The creative folks at Squirrel-Monkey are back at this again. This week let’s take a look at their video that imagines… …if Pinterest had been invented in the 90s. Video URL: [link] ].

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

This Is Social Media Marketing At Its Best

Small Business Mavericks

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook. It’s a mix that’s made in heaven for Ikea as it channels traffic through its latest creation. Here’s how it works. Ikea has sent e-mails to its loyalty list announcing the brands latest products. This should prove to be effective in a number of areas.

Death by Silo

Geoff Livingston

Mad Men has to be my favorite TV show of the past decade, paying homing to the ad agency business in its formative years. It highlights the importance of great creative, ideas and writing that speak to customers while giving us stories about these neurotic chaps on Madison Avenue. Great well communicated ideas speak simply [.]. Marketing creative Gaping Void Gini Dietrich Hugh Mcleod marketing in the round Simple

5 Effective Tricks to Create a Killer Call to Action


This guest post is by Greg Digneo of Sales Leads in Thirty Days. Here’s the dirty little secret: there are actually two steps to building an extremely popular blog. The first and most popular step is to drive traffic by guest posting, social media, and SEO. The far less sexy step is to convert that traffic into loyal readers who will become the backbone of your community. Create a tangible offer.

How to Answer Twitter Questions Like the Pros Do

Shift Digital

One of the best ways businesses can use Twitter for client acquisition and brand development is by answering questions people ask relating to their service and/or product.  It’s also a great way to grow your online community, and meet fellow colleagues in your industry. The concept is simple. All you have to do is set up keyword searches via software such as  Hootsuite  or  Tweetdeck. You can set up a number of searches based on your product and/or service. It’s important that you regularly check your accounts so you answer questions as soon as possible. WOW! . So what do you think?

A World Gone Social

Learn how companies must adapt to survive.

Are you marketing in the round?

Jeff Esposito

This post contains video, click here if you are having trouble viewing. When I heard that friends Gini Dietrich and Geoff Livingston were writing a book together, I was happy for them. Throughout the process, I knew that Marketing in the Round  would be good, but did not think that it was going to be something that would take readers out of their comfort zone. Traditional methods still work.

iPhone Apps for American League Eastern Division Baseball Fans


The American League’s Eastern Division may be the most difficult one in all of professional baseball. With the deepest pockets this side of the Mississippi, the Yankees and Red Sox alone assure players and fans alike that this division is no walk in the park. The Blue Jays are usually competitive as now are the Rays. Make sure to download your favorite team’s iPhone app. Baltimore Baseball.

6 Insightful Blog Quotes for Puzzle Marketers

Puzzle Marketer

Below are some useful quotes for Puzzle Marketers who are looking to put all the marketing pieces together. Whether you’re a blogger, a small business entrepreneur, or a corporate CMO, you’ll find some value in these articles by some smart people. 1. On Success Through “Thinking Small” with Content Marketing Somewhere, we got away from this notion and started to embrace a “bigger is better” philosophy with regard to publishing (and now content marketing). We need to swing the pendulum back the other way, and start atomizing our content. 2.

Associations are More Advanced Than You Think!


… Ha. This includes all the associations we’re working with (and those we aren’t) who are working on their Social CRM.  So there!! Source ). Social CRM and ROI


Social Media Marketing GPS

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Fat Americans Fat People non sequitur Wiley Miller