This short and sweet B2B case study discussed by Sandy Carter of IBM shows us some numbers on how Premier , an alliance of 2500 community hospitals, leverages their online community. Awesome. Case Study From the Trenches MORE >>

Today’s guest post is written by Lisa Gerber. wrote the first draft of this post by hand. m trying something new: I’m going to occasionally step away from the devices, limit distractions, and reflect. This is much easier said than done and I”ll explain why in a minute. But first, the reason for this little epiphany: Candy Chang spoke last week at Counselors Academy in New Orleans. Some of you know this is my absolute must attend conference. Candy was the keynote the last day and honestly, I had pretty low expectations for the session. Well, I was quietly blown away. MORE >>

? This past weekend I was out and about with my son when something big happened. One of our last stops was at a local gas station. After filling up, I got back in my car and buckled up (of course). As we pulled away from the gas pump, I heard my son ask, “Hey Dad, what’s that?”. stepped on the brakes, and looked back at him. He was pointing his little finger to a blue box on top of a three-foot pole out the passenger window. spent the next five minutes explaining to him that before we had iPhones, men and women had to pull over to these “blue boxes” to make phone calls. This is NO joke. MORE >>

The past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. According to Dhruv Grewal – Chair of Commerce & Electronic Business for Babson who spoke at a recent social media consortium at the college, the changes and advances in social, mobile, and online technologies have created a perfect storm and are forcing firms to change their tack and redefine their customer value propositions. Google+ is a common thread, not another channel. MORE >>

Below are some useful quotes for Puzzle Marketers who are looking to put all the marketing pieces together. Whether you’re a blogger, a small business entrepreneur, or a corporate CMO, you’ll find some value in these articles by some smart people. On Success Through “Thinking Small” with Content Marketing Somewhere, we got away from this notion and started to embrace a “bigger is better” philosophy with regard to publishing (and now content marketing). We need to swing the pendulum back the other way, and start atomizing our content. convinceandconvert.com 2. MORE >>