Marketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel. A “sale” is more valuable than a “prospect” A “prospect” is more valuable than an “viewer” In direct and online marketing, if a campaign is very targeted and also uses a model that only incurs cost if they get a customer or prospect to take an action, such as purchase a product or sign up for a service, it’s guaranteed that those advertising dollars will be well spend. MORE >>

Earlier this week, I was waiting for the plane to reach 10,000 feet and killing time by reading American Way. In it was an article about e-state planning , or preserving your digital legacy for after you die. How many of you have thought about this? mean, seriously thought about what happens to your email, Facebook, Twitter, LinkedIn, Flickr, YouTube, Pinterest, Posterous, blog, website, on and on and on accounts after you die? don’t know about you, but I’ve had a friend who has died and then tweeted me a couple of days lately. But I’m not talking about the obvious things. MORE >>

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective. Share your insights! We built this framework to help marketers harness social insights for business value. What metrics do you use? Do you use a different framework? Share your insights with us and our community on Twitter by tweeting to #AwarenessTips. Mike Lewis. bostonmike. MORE >>

More Blog Promotion Tips Most blogging advice is national even international in scope. Folks like me assume that you want to attract a large national audience. But what if you are focused on your local community? How do you create a blog that connects with your next door neighbor? We’ll tackle that question today. First, I believe that locally-focused blogs are powerful marketing tools for smart business owners. These tightly focused blogs are immediately relevant to readers. They also feel familiar like the corner coffee shop on Friday night. Again, don’t over-optimize your posts. MORE >>

See on Scoop.it – Social Media Tips and News Blog post at Ari Herzog : How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged[.]… … See on ariherzog.com. Scoopit MORE >>