Fri.Feb 17, 2012

Trending Sources

Why this PRSA situation is important.

SocialFish

Here is a comment by Ashlyn Brewer to PRSA’s Spin Sucks post  which responded to public criticism of the PRSA’s final choices for the new definition of PR: “When I graduated from college in 2010, I was excited to work in “public relations.” PR does have an image problem — it DOES need to be redefined, or we risk losing the term all together. Don’t!

Fetching Friday – Resources Mashup & HDR Skies

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Not bad for the first month. Business / Career. Freelancing.

Facebook Goes Public. What now?

SocialFish

This is an amazing slide deck by the always creative Publicis Modem UK with a glimpse into what’s coming, possibly, with regards to Facebook and the role of brands. Facebook Goes Public. What now? View more presentations from Publicis Modem UK. Oh, and while we’re at it, here’s their slide deck on G+ I posted six months ago. Remember it? What now? They are well worth a look.

#FollowFriday: Tyler Orchard

Spin Sucks

There is an up-and-comer in our midst. Someone you need to get to know. His name is Tyler Orchard and I think he might be oblivious. He doesn’t blog very often (a couple of times a month), but when he does, it’s full of smart information that really makes you think.  He’s also very self-reflective, which I always respect in people. He really knows what he’s doing.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Six Links Worthy Of Your Attention #87

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Economies of scale mean that a few big players can dominate an industry. When they get too big, they can dictate pricing, control standards, and generally become uncompetitive -- which is why monopolies are regulated. In the rise of new monopolies, author Barry C. Not true.

Agencies: Walk Your Talk

Convince & Convert

Marjorie Clayman   is the resident blogger at  www.margieclayman.com. She works at Clayman Advertising, Inc. , . Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In a desperate effort to prove their value, I fear some agencies may try to guide their clients in areas where the agency lacks knowledge or expertise. What needs to change within?

What is ‘The Way of the Web’

The Way of the Web

When I started blogging years ago, I had no idea that one day it would become the main public face of my business and career. It started because I’d made a few attempts to launch websites before becoming employed as a journalist, but had never made the effort to learn how to code and develop a decent site, so when technology offered me a way that I could publish whatever I wanted with no Editor, it seemed like a wonderful freedom. Considering I was once guitarist with a band named ‘Inflatable Hostess’, this shouldn’t have come as much of a surprise! Buffer.

Use Social Sharing’s True Motive For Better Traffic

ProBlogger

This guest post is by Shakira Dawud of Deliberate Ink. You’re getting regular traffic, but it’s flatlining. The regular crowd is still with you, but your subscriber base is fluctuating. And you’ve noticed you’re not being shared on social media very often. If you were to ask, you’d hear all kinds of reasons why, but I guarantee you the basis of all of them is always personal. There is no way around the adage, “People do business with people they know, like, and trust.” ” Your blog is serious business. Sometimes I lose hope sooner, sometimes later.

A World Gone Social

Learn how companies must adapt to survive.

Show 373 - Hiring for Attitude

Engaging Brand

This weeks  The Engaging Brand business and marketing podcast  is ready! Talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup : Simple, Automatic & Secure Backup - for special offer try today! Mark Murphy of Leadership IQ joins  Anna Farmery  to discuss Hiring for Attitude. And why not take the Free Leadership IQ Test ! What is the definition of great people, of a great hire? The top 2 reasons why people fail in their new roles. Is it easier or harder to find good people during high unemployment? How to develop good interview questions.

Has Social Media Gone Mainstream for Business?

The Social Media Incubator

A recent USA Today article claims that “Small businesses use social media to grow”and quotes Smashburger ’s Jeremy Morgan, Senior VP of marketing and consumer insights as saying, “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”. But is it right for small businesses? “But that ability is only leveraged when business owners use social media properly. When someone posts something on Facebook or Twitter that you are curious about, ask them for more information.

Are You Using A Call To Action To Boost Social Media Followers?

Small Business Mavericks

If you’re in business and you have an website, then I hope you’re familiar with call to action components. If not, then you’re missing a huge business opportunity. Call to action components can be anything from a well written text link to a button or graphic. They are often the key components of a page when it comes to generating sales. The same principle can be used to build social media follows. One of the most popular is the ‘like us on Facebook to receive an X% discount’ call to action. Some businesses even offer a reward for referring to friends.

#myBootcamp Update: Halfway There

Waxing UnLyrical

It’s been a few months since I gave you an update on how I’m doing when it comes to my wellness goals. And I know you’re just dying to hear…! But first, a little story… “You are a very strong woman” A couple of months ago, I went to CVS to pick up a box (30 lbs) of firelogs. “Let me help you out with that,” he offered. He was horrified. inches.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Has Social Media Gone Mainstream for Business?

The Social Media Incubator

A recent USA Today article claims that “Small businesses use social media to grow”and quotes Smashburger ’s Jeremy Morgan, Senior VP of marketing and consumer insights as saying, “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”. But is it right for small businesses? “But that ability is only leveraged when business owners use social media properly. When someone posts something on Facebook or Twitter that you are curious about, ask them for more information.

The Empowered Consumer Needs An Empowered CPG

Direct Marketing Observations

Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled,  A Critical Path for Customer Relevance, Part 1 , and though it sounds good and I would like for all businesses to “be” that in the end. prefer not to use it to describe    an ideal business model, as much as I think it’s more of an idealistic business model, and I think he knows this. It is a considerable move and the result will usher in a new era of adaptive and empathetic business models. However, this is a move that is easier said than done., Has to. No one wins.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Blackbird Cartoon Cat comic

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