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SIMON MAINWARING FEBRUARY 6, 2012  Why caring is now the key to your brand’s success No book could be more important or timely than Who Cares Wins by David Jones of Havas Media. There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the way brands deal with their customers. Who Cares Wins explains in detail the drivers and best practices of this new dynamic. | SPIN SUCKS FEBRUARY 6, 2012  Is Content More Important than Conversation? Today’s guest post is written by Brian Carter. . bet you’ve heard plenty about the importance of conversation in social media. We’ve all heard companies must engage their customers online. We’ve probably said it ourselves. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. | | SPIN SUCKS FEBRUARY 6, 2012  Komen Provides Excellent Crisis Management Case Study So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off? It doesn’t matter how you feel about the entire situation. If this were a political blog, it would matter. But it’s not. So we’ll talk communication instead. Komen has a consumer PR agency. Susan G. komen | | | | | | | |
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JOEY STRAWN | MONDAY, FEBRUARY 6, 2012 Onboarding: Gamification Theories in the Blink of an Eye
Tweet In his book Blink (Amazon link), Malcolm Gladwell makes this claim: We live in a world that assumes that the quality of a decision is directly related to the time and effort that went into making it…We believe that we are always better off gathering as much information as possible an depending as much time [.]. Blog Gamification branding customer retention effective onboarding game mechanics Game Theory gamification onboarding strategies for customer retention using games for employee retention what is gamification MORE >> -
GET SOCIAL PR | MONDAY, FEBRUARY 6, 2012 Trust in Social Media Surges as Skepticism Rises
Did you know there’s a way to strengthen the trust people have for your institution with a highly focused, strategic online communication program? Unfortunately, trust is plunging across all industries, it seems. The 2012 Edelman Trust Barometer didn’t have much good news for institutions and their leaders. Saddly, senior leadership continues to loose trust, and [.]. Edelman Trust Barometer MORE >> -
QUICK ONLINE TIPS | MONDAY, FEBRUARY 6, 2012 How to Prepare Your Press Release for Great Publicity
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FRESHNETWORKS | MONDAY, FEBRUARY 6, 2012  Research claims that 25% of tweets are not worth reading. So what?
Tweet Image via Wikipedia. According to research from a team at Carnegie Mellon University, the Massachusetts Institute of Technology and the Georgia Institute of Technology, we think that 25% of tweets are not worth reading. The study found that, when asked to rate tweets by people they follow, only 36% of tweets were marked favourably, 25% were marked less favourably and the balance (39%) received no strong feeling either way. As with much academic research, this does take them out of their normal context when using Twitter but the results are interesting and informative. And nothing unusual. MORE >> -
CREATIVE RAMBLINGS | MONDAY, FEBRUARY 6, 2012 4 Twitter tools you should use
Buffer Dlvr.it Timely Twilert Related Posts: Looking for great Twitter tools? Here are four that I strongly recommend you check out. have used them all and they have been instrumental in my becoming more efficient and saving precious time. Buffer Buffer is a scheduling tool that makes sharing great content a breathe. After setup. Great Resources Twitter Buffer Dlvr.it productivity tools Timely Twilert Twitter tools MORE >> -
- How Can Social Media Get You Fired? (Infographic) BRENT CSUTORAS | MONDAY, FEBRUARY 6, 2012
- Facebook Facts and Your Business JEFF KORHAN | MONDAY, FEBRUARY 6, 2012
- Tweetheart TV – Review of Walgreens App STEPHANIE WONDERLIN | MONDAY, FEBRUARY 6, 2012
- The Advantage of Static HTML Links over Temporary Links IDACONCPTS | MONDAY, FEBRUARY 6, 2012
- The Super Bowl & Social Media: 5 Must-Reads FIREBELLY | MONDAY, FEBRUARY 6, 2012
- Have You Crossed The Social Chasm? THE RELATIONSHIP ECONOMY | MONDAY, FEBRUARY 6, 2012
- M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results MOBILEGROOVE | MONDAY, FEBRUARY 6, 2012
- Implementing Enterprise 2.0 at the Elizabeth Glaser Pediatric AIDS Foundation Pt 4: Financial Impact, Future Changes, and Lessons Learned JACOB MORGAN | MONDAY, FEBRUARY 6, 2012
- Data on the Digital Divide SOCIALFISH | MONDAY, FEBRUARY 6, 2012
- Do You Build Networks Or Relationships? SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 6, 2012
- My Facebook: Business Page Public and Personal Profile Private CONVERSTATIONS | MONDAY, FEBRUARY 6, 2012
- Six Steps to Make Sure Your Site Is Ready to Go Viral PROBLOGGER | MONDAY, FEBRUARY 6, 2012
- Something Old, Something New, Something Blue DANNY BROWN | MONDAY, FEBRUARY 6, 2012
- The 3 Levels Of Change Needed To Integrate Social Media DIRECT MARKETING OBSERVATIONS | MONDAY, FEBRUARY 6, 2012
- Get Rid of Your Blogging Doubts Once and For All PUSHING SOCIAL | MONDAY, FEBRUARY 6, 2012
- Day 6: People of color impacting the social web – Christine Celise Johnson – #29DaysofDiversity SOCIAL WAYNE | MONDAY, FEBRUARY 6, 2012
- Crisis communications – don’t wait to create a plan DREW'S MARKETING MINUTE | MONDAY, FEBRUARY 6, 2012
- From Internet Fake to Real Fame ARI HERZOG | MONDAY, FEBRUARY 6, 2012
- Why Social Media Can Work For Your Brand ENGAGING BRAND | MONDAY, FEBRUARY 6, 2012
- Forget about FroYo, Chobani makes yogurt social JEFF ESPOSITO | MONDAY, FEBRUARY 6, 2012
- @ExactTarget Tracks the Social Media Super Bowl Winners (#Infographic) KYLE LACY | MONDAY, FEBRUARY 6, 2012
- Creativity 2012 – Week #6 MY CREATIVE TEAM THINKING | MONDAY, FEBRUARY 6, 2012
- Use Curiosity to Drive More Readers to Your Blog GET SOCIAL PR | MONDAY, FEBRUARY 6, 2012
- How the Three Words are Doing in February WAXING UNLYRICAL | MONDAY, FEBRUARY 6, 2012
- Throw Away the Maps CHRIS BROGAN | MONDAY, FEBRUARY 6, 2012
- Convenience as a service THIS, THAT AND THE OTHER | MONDAY, FEBRUARY 6, 2012
- Do you Know what your Reputation is Online? Review your Links and Find Out BILL HARTZER | MONDAY, FEBRUARY 6, 2012
- Is There a Digital Divide In Your Family? LOUIS GRAY | MONDAY, FEBRUARY 6, 2012
- The Pillar Summit - One More Thing FEVER BEE | MONDAY, FEBRUARY 6, 2012
- 10 Google+ Searches You Can Save or Modify LOUIS GRAY | MONDAY, FEBRUARY 6, 2012
- Guest Post: How to increase your revenue performance in 2012 CREATIVE RAMBLINGS | MONDAY, FEBRUARY 6, 2012
- A First Grade Math Nerd LOUIS GRAY | MONDAY, FEBRUARY 6, 2012
- Guest Post: How to increase your revenue performance in 2012 CREATIVE RAMBLINGS | MONDAY, FEBRUARY 6, 2012
- M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results MOBILEGROOVE | MONDAY, FEBRUARY 6, 2012
- M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results MOBILEGROOVE | MONDAY, FEBRUARY 6, 2012
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