Image courtesy of Adhistory. The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media. spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,&# many of our recent advertising campaigns and promotions have also utilised online facilities such as Facebook and YouTube more&#. Coca-Cola’s social media strategy is clearly about long-term sustainable engagement, developing advocacy and encouraging brand loyalty. In particular, household brands. MORE >>

Tweet. Not actual JoeyStrawn.com loyalty card, don't use it. Recently I walked into a pad tai place near my house and they handed me a card I’ve seen a hundred times: The Loyalty Card. You know the one, it’s got a clever design, the name of the company and numbers on it that get punched out whenever you buy something there. It went into my wallet with the other ones from delis, cafes and greek places I frequent. Normally I would put the card in my wallet and forget about it, but today was different. Thus, the JoeyStrawn.com Community Loyalty Program Experiment was created! MORE >>

The internet is changing the way the human network learns. Instead of learning from an instructor or a book we are learning to learn from each others experience. With wide open communications and networking capabilities the new learning model is changing how, what, when, where and who we learn from. We are now gathering together into virtual tribes seeking knowledge about anything, everything and everybody. Tribal learning isn’t new but the medium of sharing as changed. Now the world is learning what tribes want to do and it is different than what the world wants them to do. MORE >>

Facebook, center of the online universe. As the single most popular social networking website ever created, it has become a major hub for communication between friends, family, colleagues and even strangers from across the world. It has also become a major place for quizzes, gaming and other fun little activities that are easy to find anywhere on the site. But what happens when you use an application and you don’t like it? Maybe it turns out to have spyware attached, or gives your personal details to third parties. You can easily remove it, and get rid of all updates. That’s it! MORE >>

Normally when you talk about the principles of blogging, we compile a list of techniques. We make sure to talk about great conten t, consistent branding, and passion. While these are important, they fail to describe the fundamental criteria for an effective and sustainable blog publishing effort. Today, we’ll take a step back from the techniques and focus on 5 Universal Principles that drive enchanting and enduring blogs. offer these principles as a litmus test for evaluating your own blog’s strengths and challenges. The 5 Universal Principles are: 1. Authenticity. Community. Innovation. MORE >>