Mon.Mar 21, 2011

Trending Sources

The Challenge of Authenticity in Social Networking

Waxing UnLyrical

Guest post by Erica Holt. How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. She points out, “If you’re you online, you’ll be you offline.&#. What are we really up against (against ourselves) in the way we behave on social networks?

Dear CEO: Letters to the C-Suite

Spin Sucks

Last May, Roger Friedensen and I were sitting on the porch of the Grove Park Inn in Asheville, N.C. talking about how nice it would be to write a book together. At the time I told him I had an idea and to let me get some things organized and get back to him. Well, it was nearly a year in the making and the book includes more than the two of us – 32 people, in fact. But it’s here!

Buy 74

How to Easily Remove Any Facebook Application


Facebook, center of the online universe. As the single most popular social networking website ever created, it has become a major hub for communication between friends, family, colleagues and even strangers from across the world. It has also become a major place for quizzes, gaming and other fun little activities that are easy to find anywhere on the site. How to Get Rid of Applications. Digg this!

I’ve Been Putting Off Writing This Post on Procrastination

Spin Sucks

Ken Jacobs is the principal of Jacobs Communications Consulting LLC, which coaches communication leaders. Ok, that’s not completely true, but I hope that headline got your attention, and perhaps you saw a little of yourself in it.  If so, you’re not alone. It’s estimated that up to 20 percent of people are habitual and chronic procrastinators. But it’s no laughing matter. Just pick the color. 

Social Media Automation 101

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Maroon 5 Live Streamed Interactive Music Session


Tweet. Maroon 5 and Coca Cola have come together to promote the band’s new song. The thing is – it hasn’t been made yet. For one 24 hour-long session, starting tomorrow March 22 at 5pm GMT, Maroon 5 and Coca Cola invite all fans to interact in the making of the new song. Will one individual actually have the ability to affect the lyrics or riffs? And how will that take place?

Death on foursquare: final chapter


As I guessed in my first post, my recent foursquare "stalker" experience was a PR stunt for, a Facebook app that allows users to create messages that will be distributed when they die. The caller who spoke to me when I was at Great Bear in Los Gatos unfortunately

Memolane’s Success at SXSW


Tweet. Guest blog written by Iben Larsen, who is a cultural anthropologist and MA in Media Science, based in Copenhagen. She’s p assionate about entrepreneurship, networking, personal and professionel development. You can follow her on Twitter at @ibeniben. But it is big! When asked about the business model, the company has no defined plan for revenue intake.

The story of #ideas11…


Digging out. More soon


The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Twitter’s Black Friday Signals an Exit Strategy


Friday, March 11, 2011 was a black day in Twitter history.  On that day, Twitter announced that they don’t want anyone to make any more third-party Twitter clients. The bottom line is that building a business that is entirely dependent on a single partner isn’t a safe model to follow. Surprise, Surprise? So, should Twitter’s actions come as any surprise? And, No. So, why is Twitter doing this?

IM: Small Business Tool Or A Waste Of Time?

Small Business Mavericks

If you are going to do business online, then it makes sense to use online communications tools. Right? One of the most primitive online communications tools is instant messaging. It's been around almost as long as the Internet itself

Overcoming Blogger Fright


“I don’t think I have what it takes to put myself ‘out there’ every day.&#. “Who would want to read what I have to say?&#. “Do you ever get used to the fact that strangers are reading what you write?&#. “I don’t think I have enough ego to do this!&#. These statements—and others like them—are pretty typical sentiments that I hear from many new bloggers whose main barrier to blogging comes down to self-doubt, shyness or … Blogger Fright. remember having similar feelings myself. So how do you “get over it&# ? Take your time. Start small.

Is Email Marketing a Conversionation?

Social Email Marketing

An ongoing discussion in the industry regards whether or not email marketing can be a conversation. The notion that it should be a conversation has quickly evolved into what almost amounts to a philosophy for some. You will hear some very smart people evangelize this way of doing things. suspect. Email marketing

A World Gone Social

Learn how companies must adapt to survive.

Aussies: Win a Trip to Africa to Blog for Good


It’s been a couple of weeks since I returned home from my Tanzanian Blogging for Social Good trip. reflected to a friend this morning that the trip changed me on many levels – both personally but also as I reflect upon how blogging and social media can be used to make the world a better place. training from CBM for the trip (this was invaluable for me). What Next? ProBlogger Site News

Facebook will not replace websites

Jeff Esposito

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes , “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does.  (See Facebook’s T&C ). We are always looking for bigger, better or newer.

Mastering the Moments that Matter


This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! Ask any seasoned marketer which is easier—finding new customers, or selling to existing ones—and you’ll always hear the same answer: it’s easier to sell to people who’ve already bought from you. Ask what’s the most powerful form of marketing, and nine times out of ten you’ll hear the answer, “word of mouth referrals.”. Yet still so many marketers fail to focus on being exceptional on both fronts.

Why don’t Facebook fans like us anymore?

The Way of the Web

Some interesting research coming from ExactTarget , including this, picked up via SeventySeven. It’s an interesting summary of the reasons people have unfollowed Facebook Pages, with ‘The Company Posted Too Frequently’ at 44% of unfollows, and ‘My Wall was becoming too crowded with marketing posts and I needed to get rid of some of them’ at 43%. Dell). Conversation?

Social Media Marketing GPS

How I Set Up My Business: Woman & Home Magazine feature

Absolute PA

Taking part was an interesting experience, and overall an enjoyable one. I’ve since received many emails from women motivated by the article to explore their own business opportunities. I’m honoured that my story has played a part in their inspiration! You can read the full article here: Woman & Home, April 2011.

Show 326 - Ideas that mean business

Engaging Brand

Show 326 of  The Engaging Brand leadership and marketing podcast is ready  just for  you. To subscribe or listen for  free , you don't need to download anything and all explained at the end of the post. Jack Nadel is one of those rare people who has retained the passion for business for over 65 years - that's right over 65 years! Jack is now late into his 80's and has just written a book to share his business wisdom called Use what you have to get what you want. Now I hope that I am embracing the latest technology and sharing when I am almost 90! I We talk about. Idea - find a need and fill it.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Facebook non sequitur Wiley Miller

The HB477 Working Group and Making Utah a Little More Open

Stay N' Alive

The press release just went out. I'm going to be joining the Utah State Senate-sponsored working group, aiming to bring Utah's open records laws into the 21st century. I'll be among other notables such as Phil Windley (CTO, co-founder of Kynetx and former Utah State CTO, founder, Internet Identity Workshop ), who are all experts in this field of open standards and technologies. automate my privacy.

How to Be Social: A Social Media Manifesto

Twitter is a toddler

Jeff Esposito

Earlier today, Twitter turned the ripe old age of five. Now I have been using the network for three years now and it almost seems like yesterday that I jumped on the service. Many people ask me why I do it and to be honest I am addicted to the real-time engagement. Whether it’s manning the corporate account or hopping in chats, Twitter allows me to constantly connect with people and learn without having to be in a classroom. When asked to describe in 140 characters, I responded with: @ PRCog Connection platform that cuts to the chase, meat & potatoes. Why do you Tweet?