We just completed reading Seth Godin’s book Linchpin as part of our employee book club at SIGMA. One of the messages that really resonated is that we all have the ability be a linchpin. linchpin is someone who makes things happen to bring order to chaos. linchpin doesn’t require a plan or a map – they just figure it out. linchpin is a change agent, they just simply get things done MORE >>

Mistakes. They happen. If they didn’t, humanity would be boring. On social media, mistakes happen way too often. The ease of the medium has made it to where Tweets and Facebook updates can be send to thousands of people in seconds without much effort and even less thought. When people are using the same devices to manage multiple accounts, the results are not always pleasant. Chrysler learned that lesson the hard way yesterday when the Tweet above was posted by someone representing their account through their Social Media Marketing Firm, New Media Strategies. Again, mistakes happen. MORE >>

Although she meant it for Facebook question of the week , Abbie Fink asked us about Quora and I thought I’d answer it today AND do a video question of the week, from another Facebook friend, tomorrow. She asked, “Quora: Do or do not. Why or why not? Figured I’d rather ask you than ask Quora.&#. My response? Do not. At first I was really pleased with Quora. Want to know which parts of The Social Network are true? Dustin Moskovitz (Facebook co-founder) is there to tell you. Want to know how to successfully pitch Mashable ? Ben Parr is there to tell you. Pretty cool, right? MORE >>

Third-party social media dashboard Hootsuite rolled out its new social analytics package overnight, and it’s a pretty sweet addition to what was already my favourite Twitter and social media platform. While Hootsuite already had a basic analytics package in place (with extended information for premium account users), the new social analytics option is a whole new ball game. You can then share this with internal teams for company accounts, or clients for specific projects. Which is always a good thing, yes? This post contains a video. Recommended Viewing hootsuite social analytics MORE >>

Relevancy is most often described in terms of what is current - what is happening now. This is how Google determines what information to send to someone doing an Internet search - in addition to several other parameters.  . Timeliness Gets You Noticed. Google's algorithms make the assumption that the most current news is the most relevant, and it usually is. This is precisely why blogs are favorably ranked by the search engines - and why they are considered credible news sources - because the better ones are frequently updated.  . Perspective Aligns You with New Customers. Exactly! It works. MORE >>