Tue.Dec 18, 2012

Trending Sources

Mobile Gaming To Grow Faster Than Social, Online Gaming

The Realtime Report

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. in-game purchases of virtual goods (this will become the top-generating revenue in 2013 and beyond).

How Flickr and Google Help Us Remember

Ari Herzog

The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data. They know the kids’ father and why he changed his name when boarding Titanic. The past is a click away.

Why Measuring the Networked Nonprofit is a Must-Read

Waxing UnLyrical

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives). But if you need a few more reasons, here are 10: 1. Yeah! 6.

How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

This is a guest post by Jeanne Landau. It’s not rocket science – response rates and budget optimization are the crux of a successful advertising strategy.  Today, advertising is required to be efficient and meet many expectations; generate leads, optimize budgets and stay one step ahead of the competition.  It also has to be clever, inspiring and unique.  respondents had a 75.4%

Social Media Automation 101

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My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Another year gone by and once again it is time for the obligatory best of the year post. These roundups may be overdone, but I enjoy putting them together because it is interesting to look back and see what made an impression. Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. Thanks! Publishing

6 Steps to Turn Your Online Lead Generation Into Lead Nurturing

Convince & Convert

Sales leads are the cornerstone success point to any business-to-business (B2B) industry. If you know when someone is looking to buy a product or service that you offer, you can contact them directly, pitch your service, and spell out their return on investment to secure the sale. However, too much focus is placed on these quick win sales.

Handling Criticism as Constructive Feedback

Engaging Brand

Dad always taught me, never ask a question you don't want an honest answer to.so the first thing I would say, if you don't want honest feedback then don't ask your employee, your customer or anybody! I say that hoping that people realise that none of us really enjoy feedback that is not 100% fantastic, it is always uncomfortable and in a sense it should be.because it is testing your beliefs.

The 3 Step Guide to Creating Pinterest-friendly Graphics for Your Blog


It´s well established that Pinterest can be a strong driver of traffic. We´ve been having a lot of success at our Digital Photography School account and have seen other blogs, like Hair Romance , experiencing similar success. In my experience, most bloggers focus on curating boards to build their expertise and drive traffic back to their blogs. This is great for attracting new visitors. Step 1.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Dances With Robots

Twist Image

In 1863 something profound happened to First Lieutenant John J. Dunbar. While recovering from an injury during the American Civil War, he takes solace in the solitude of his new post out on the western frontier. During this time of personal reflection and healing, he not only befriends his Sioux neighbors, but also finds himself doing the same with a wolf that is tracking his every movement. As Dunbar immerses himself in the Sioux culture and people, they give him the name, " Dances With Wolves." Close encounters of the robot kind. It looks like a broomstick on wheels. and woman. bionic limbs.

The Blogger’s Guide to Cutting Your Losses


I don’t know whether it’s a coincidence, but as we near the end of the year, there seem to be a few bloggers talking about what you should do if a past passion no longer inspires you , or your next big idea’s already been done. Image courtesy stock.xchng user mmagallan. So I thought it might be valuable to talk today about cutting your losses. What are losses? One is dollars.

Non-Profits and Political Campaigns Turn to Mobile Fundraising


This is a guest post by Beth Longware Duff. Are you using mobile fundraising technologies? ———————— If merchant services can go mobile with credit card processing, why can’t non-profits and politicians tap some of that technology to raise money? Turns out that they can! It can also accommodate people who want to pledge but don’t own a smartphone.

From Sprout Social Insights -> Twitter Success Story: Training Hospitality Students With Twitter

The New Strategist

From Sprout Social Insights -> Twitter Success Story: Training Hospitality Students With Twitter : [link]. Happy to talk with Don Power from Sprout Social about my experiences integrating social communications (specifically Twitter) in to the curriculum of my college marketing class. It’s been a great tool for encouraging students to see social from a different light, and training them on the intricacies of communicating with customers in the social space. social media twitter sprout social insights don power college students education social social communications

A World Gone Social

Learn how companies must adapt to survive.

Content Marketing on Chinese Micro Blogs


Guest post written by Weijia Zhong, who has lectured in Communication at Sichuan Normal University in China. Her research focuses on new media advertising. Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. The micro blog uprising! The Durex case.

10 Laws of Social Networking Terms of Service


With Instagram under fire for changes to its TOS (Terms of Service), I thought it would be useful to review The 10 Laws of Social Networking Terms of Service: Your content is not yours. Social networks and media outlets own more of your content than they ever have before, and always

Effective Online Marketing Requires Time

Small Business Mavericks

It’s no secret that the smaller your budget the more time you’re going to have to give your online marketing to work. If you can only afford $200/month in developing your online marketing strategy , then you won’t – you can’t – be as effective as the company that can afford $2,000/month. That doesn’t mean you should give up. Small businesses are at no more a disadvantage online than they’ve ever been at anything else. You have a smaller budget, but that just means you have to get creative. And have a little patience. Limited social media posting.