Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations. Often you will see novelty items in an office or storefront. These items show office character, and help customers get a feel for the personality in your underlying corporate culture. Consider a piece of art in your law office, or neat messages on packaging in the store. Be sure to tag your photos well. MORE >>

And just like that, the photo sharing app market is up for grabs. It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion. Instagram was all the rage, and I've even heard from a number of sources that it is now one of the definitive social networks for the teen and tween demographic. But with yesterday's announcement of pending changes in its Privacy Policy and Terms of Service , Instagram is quickly falling from grace. So what happened? It was the photo sharing site of choice. Backed by Yahoo!, MORE >>

Tweet The following is a guest blog post from Ashley Verrill, a market analyst with  Software Advice. “The Great Social Customer Service Race” was to created to evaluate how efficiently the nation’s top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. Each company received one tweet per weekday for four consecutive weeks. Say thank you. MORE >>

There are many mistakes made by businesses on Facebook. We detail the most egregious ones here from time to time in an attempt to help others not make the same mistakes. There’s one mistake in particular that is almost unforgivable for the simple reason that it’s so darn easy while being pretty darn effective. Businesses are so focused on their own pages that they often neglect to take their pages out into the rest of the Facebook world and interact there. Done right, it should take no more than 5-10 minutes a day. Like your local newspaper. Like local charities. Rinse. Repeat. MORE >>

The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data. They know the kids’ father and why he changed his name when boarding Titanic. They know the name of the woman who took in the kids and raised them. Through Flickr’s users who viewed, commented, liked, and shared that photo, the LOC can now tell a story for what was once a story-less photograph. MORE >>