Tue.Feb 23, 2016

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49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. As noted below, Instagram is taking off (nearly a third of U.S. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) whi

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How to Make Your WordPress Site Google AMP Compatible

Bill Hartzer

We just got word that Google’s AMP ( Accelerated Mobile Pages ) project is live. That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results. So, how do you make your WordPress site compatible?

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Why Hugging Your Haters Promotes Innovation

Convince & Convert

Image via BigStockPhoto.com. Few government forms or processes engender more frustration and hatred than the US Department of Education’s FAFSA (Free Application for Federal Student Aid) form. Yet with just a bit of listening to what people hate about the FAFSA , combined with an innovation framework, I helped create a profitable business. The Problem With FAFSA.

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How to Get a 62.5% Email Opt-In Rate From Facebook Ads With Custom Audiences

Kikolani

Another buck down the drain. You keep blowing through hard earned cash on Facebook Ads with the hope of building your email list. Experts like Rick Mulready and Amy Porterfield make it look easy to get conversions at $1 each. Yet you keep struggling to generate a positive return on ad spend. Is it time to call it quits? Maybe there’s still hope. I achieved a 62.5% email opt-in rate from Facebook Ads with good custom audience selection and a well-designed landing page.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. This stereotype is no more. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception.

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Mindful Social and the Community Manager

Janet Fouts

A talented community manager is a nurturer, an arbiter of quarrels, a font of information and resources, and a facilitator of discussions that encourage growth.

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Facebook Video Ads Are Getting Quieter

Devumi

Marketers and brands use Facebook Video Ads to promote product launches, send out customer stories, and showcase behind-the-scenes footage. They also include powerful calls to action in these videos, such as “Shop Now” or “Learn More.” While Facebook Video Ads have long been a powerful marketing tool, they are about to get even better, thanks […].

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Why Social Media Customer Service Is the New Marketing

Convince & Convert

Turn Haters Into Lovers. The vast majority of businesses are actually quite terrible at customer service when it comes to complaints/problems. You may think of those few times that the company really came through on a problem, but those one-offs are statistically not the norm. Given that a recovered customer can have 20 times the impact of advertising on sales, it’s high time for businesses to change their approach to haters.

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The Content Creation Formula for Successful Online Marketing

ProBlogger

This is a guest contribution from Kenneth Waldman. Online marketing can be an impossible task without quality content. There is so much content online to start with, and social media algorithms are making that content harder and harder to see. The question we are all asking ourselves is how can we provide quality content in a quality way online? How can we create that content?

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How to Use Customer Service to Make Great Content Marketing

Convince & Convert

Image via BigStockPhoto.com. This post – which is equally relevant for content marketers and customer experience pros – is drawn from my brand-new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Visit HugYourHaters.com to find out how to get exclusive bonus research not available anywhere else. ~ jay. If customers can easily and thoroughly address their problems on their own, they will seek to do so.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.