Sat.Nov 24, 2012

Trending Sources

Grievances of the 5-minute member


Results Direct has a fabulous new blog. It’s so good, in fact, that here is a full repost of one of my favorite posts so far, by Alex Mouw. Reproduced here in its entirety; this post first appeared on the AssociationCentric blog here. ——————– I admit it. I don’t have enough hours in the day.  I believe in my professional association. Like this?

Do You Work Too Hard?

Engaging Brand

A few year's ago I read this poem or business anecdote from Steve Pavlina. Here lies John, who passed away. While answering his email one day. No friend, no child, no loving mate. Could keep poor John from working late. With each new mail, he worked like hell. To click ”reply” instead of “del.”. prompt response he’d always give. But somehow he forgot to live. To be successful, you need to live.why?

How To 32

5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)


Businesses wanting to reach users in more subtle ways are jumping on the blogging bandwagon. Well and truly. In a recent Australian study , 62% of respondents said “blogs are the most appealing medium for business to promote a brand.” As Content manager at, I see agency pitches all the time, from marketing shops large and small. They hit sites with spam pitches.

Picking up an IABC Canada Silver Leaf Award

Sherrilynne Starkie

The International Association of Busines s Communicators (IABC) recently presented its Silver Leaf Awards for 2012, and Thornley Fallis and our client Allstate Canada were recognized with two Awards of Merit. We  won the awards for our work on the AllState Canada 2011 Media Relations Program and the Taking Action Against Distracted Driving campaign. Related posts: Award win for TFC and OREA.

Social Media Automation 101