Tue.Oct 25, 2011

Trending Sources

Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Manage and grow our fan base on Facebook. Realistically?

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. In addition to helping me add credibility to what I do, I’ve been able to connect with people offline, and create additional opportunities for myself and my firm. Connect in the real world. Get your house in order.

Six Reasons Social Media Doesn’t Work

Spin Sucks

When I speak , I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. It’s like my own private joke when I ask them to put their baggage on the table and they say things they think no one else has ever said. But my ultimate favorite? “My customer doesn’t use the Internet.” ” Yes, it’s true.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. In addition to helping me add credibility to what I do, I’ve been able to connect with people offline, and create additional opportunities for myself and my firm. Connect in the real world. Get your house in order.

A World Gone Social

Learn how companies must adapt to survive.

Crisis Management: Six Keys to a Great Apology

Spin Sucks

Today’s guest post is written by Anne Weiskopf. Apologizing is hard to do. As Elton John so memorably summed up; “Sorry seems to be the hardest word.” ” But sorry can be the smartest word for your brand if it’s sincere, delivered in a timely fashion, and if concrete steps are outlined to right the wrong. Let’s look at a few examples. Among them was C.C Whether C.C.

Stop Worrying What to Do Online

Ari Herzog

How much time do you spend seeking answers to unimportant questions? It doesn’t matter how many fans you have on your Facebook page as long as you provide relevant information and respond to their questions. It doesn’t matter how frequently you send messages on Twitter or Google+ because your friends will respond to those messages that are relevant or insightful to them and gloss over the rest. It doesn’t matter what you write on your blog or how often you schedule new articles to be published because your readers will always be there, complementing and critiquing you.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Every e-newsletter and email should have a call to action for the social web. Skin your YouTube page. Tweet with them.

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Free Culture and Attention as Currency

Waxing UnLyrical

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. The shelf life of tweets, status updates, YouTube videos and, hence, their footprints on the public memory, is dropping by the second. Incredible, isn’t it?

Blogger Integrates With Google+

Small Business Mavericks

Google has said from the beginning that it plans to integrate all of its services with Google+. Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. Some of them even go so far as to map it to their own domain name. It’s not as effective in terms of SEO as WordPress on your own domain name, but it’s still a blog. No guarantee, but I’d almost be willing to put money on it.

Facts About Consumer Behaviour on Twitter [Study]

Mindjumpers

Tweet In a recent study made by Constant Contact and research firm Chadwick Martin Bailey , some useful findings have been made about Twitter users. What is especially interesting to emphasize from this study, is that people who follow brands on Twitter are more likely to both buy and recommend the products of these brands. Twitter users = frequent online users. Twitter users = younger buyers.

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Customer Is (Not) Always Right

Twist Image

There's an ongoing business axiom that defines customer service: "the customer is always right." " Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness ) built his first business on making customers happy (the company was LinkExchange - which he sold to Microsoft for $265 million) and pushed the concept even further with Zappos (the online shoe store), which was also sold (but this time to Amazon was over one billion dollars). The majority of customers simply want value. brand.

It’s About Response, Not Engagement

Convince & Convert

Guest post by Jeff Molander , Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You. and adjunct professor, Loyola University Business School. He blogs at www.offthehookblog.com. We’re all listening, engaging, sharing, posting, updating. But with what business outcome in mind? When we say engagement, might we really mean “prolonged attention?”? ”?

Schmoozefest 2011 United Way Ottawa | Sherrilynne Starkie

Sherrilynne Starkie

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The Biggest Challenge in Becoming a Social Business

Direct Marketing Observations

Why do you think some organizations struggle with becoming a social business or a social brand ? Simple as this. Relationships. They are critical to external organizationl success both at the lowest levels and the highest levels. Just as internal relationships are important in maneuvering through the maze of most Fortune 500′s and getting things done, in the digital world, especially in social media, your networks and the relationships that you have within and without , can make or break any social-digital intiative that you have going. At it’s core- it goes back to silos. Politics.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Women Rock It!

Geoff Livingston

This Thursday night is the Women Rock It event in San Francisco highlighting inspiring women and conversations about how they became successful. Speakers include Deborah Lindholm, whose foundation has helped over 300,000 women work their way out of poverty. Suddenly it’s OK to admit that you’re scared.” ” This event is spot on. Because women really do rock it!

Citizen Journalism: Who is a Journalist Today?

Proactive Report

People today are always on the look out for new and faster ways to get their news. According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news. This can be a boon to PR people looking for more coverage for their stories. Opportunities to act as a citizen journalist abound.

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Introduction to Autoresponders [And How You Can Use them to Drive Traffic and Profit]

ProBlogger

Today I want to talk about a tool all bloggers treating their blogs as a business should at the very least be familiar with—and should probably be using. It’s something that has the potential to drive significant traffic to your blog in the coming years. It could also add significant profits to your blog in that time. It is a tool that can be used in a variety of ways.

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Why Social Media is a material not a tool

Engaging Brand

When working with companies people often argue that I must be 'techy' to understand all this 'stuff' - and that as they aren't, then they cannot get the best out of the social web. . But for me.social media has never been and never will be about technology. The technology is an enabler, technology is a material used in how we communicate. As a material, social media is not the end in itelf.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

How to Use LinkedIn to Create Unique Opportunities for Your Blog Business

ProBlogger

This guest post is by Farnoosh Brock of Prolific Living. thought I had my social media game covered on all fronts: Twitter, check. Facebook, check. Even Skype, which I like to include as a necessary tool for connecting real-time, check-check! Until I realized that I am missing one giant piece of the puzzle, and it is not even a new kid on the block. It is an old timer that has been around for a while and still goes by the same name: LinkedIn. LinkedIn? Really? Image copyright Nan Palmero, licensed under Creative Commons. But is there more to LinkedIn? Maybe. You gotta be kidding me!”.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis Sneeze

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Google Analytics Real Time Stats Preview

ProBlogger

Late last week I received an invitation to try out Google Analytics’ new Real Time Stats feature, which was announced a couple of weeks ago. I’m not sure when it will be available to everyone, so thought I’d give a quick preview of it. Originally at: Blog Tips at ProBlogger. Google Analytics Real Time Stats Preview. Pro Blogging News

It’s a Personnel Issue! – NLRB and Social Media

SocialFish

While attending a meeting of association finance and administration professionals (not ASAE) last month, I eavesdropped on a discussion about using social media for employee recruitment (I was there to talk about insurance). I sat quietly for as long as I could (about 15 minutes) and asked politely to join the conversation. The policies interfered with employees’ rights under the NLRA.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

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