I want to be able to use DMs in Twitter, but really it’s such a vast wasteland of spam that it’s practically impossible to do. While I have a column for my DMs setup in Hootsuite, it’s really just for the rare chance that I may actually catch a legitimate message here and there. And even that is highly unlikely. What I fail to understand is that after years of being in existence, how is it that Twitter has failed to deliver absolutely nothing in the form of spam control or filtering for DMs. It can’t possibly be that difficult. That would eliminate at least half of of the spam. Social Media MORE >>

The lovely folk at the Design Business Association asked me to share some tips on how their Linked In Group members could make the most of the community. Here are my thoughts … Linked In Groups are a superb place to connect and collaborate with existing communities that have a shared interest, raise your personal brand … Read more. Linked In Social Media Linked In Etiquette Linked In Groups social networking MORE >>

If you can identify and isolate the elements in successful communities, you can apply them to develop any number of online communities. For years, we weren’t sure what those elements were. However, McMillan and Chavis’ 1986 article about Sense of Community changed that.    There are four transferrable elements. 1)   Strong membership. 2)   Influence. 3)   Integration of needs. 4)   Shared emotional connection. If you can implement these factors into your community, your community’s strength of community will rapidly improve. MORE >>

A recent report has revealed that social media adoption by the fashion industry has exploded over the last three years. The latest L2 Luxury Digital IQ Index report which was led by Scott Galloway, Professor of Marketing at NYU Stern, reveals that there is now widespread adoption of social media channels by fashion brands. The 49 brands studied in the report were given a Digital IQ according to how they scored in four areas of digital; their websites, digital marketing, social media and mobile capacities. Burberry. Donna Karan. Kate Spade. Diane von Furstenberg. Coach. Calvin Klein. Gucci. MORE >>

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization of Social Media and how Digital Marketing gets rolled into the more general advertising initiatives are clear indications that we're not taking the opportunity to do something truly unique all that seriously at all. In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign. MORE >>