Thu.Apr 07, 2011

Trending Sources

Why Do We Need a Social Media Policy?


While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question:  “Why do we need a social media policy?” My first thought was Duh! Of course you need a social media policy. The structure and need for social media policies or guidelines have gotten a lot of press and more is written every day. But few of the writings address the issue of why. Education.

The Stats Behind the World of Quora [infographic]


Tweet There has been a lot of buzz about the rather new social Q&A platform called Quora. As stated in the infographic, people use Quora for different things. Some like to use it specifically as the question and answering platform, others like to vote on answers or to send private messages to users of same interests. It seems as if people are starting to see potential in the platform.

EzineArticles Says Keyword Density Is Important | Small Business.

Small Business Mavericks

Article directory EzineArticles emplaces keyword density stricture into its quality quidelines

Two Qualities Every CEO Needs

Spin Sucks

It’s Facebook question of the week time! always want to write “Clap! when I say that. Kind of like I always want to say, “Hello. I’m Johnny Cash.&# when I get in front of a microphone. But I never do because I’m afraid no one will get it and then I’ll have flopped before I even began. That was quite a tangent. Note to self: Stop reading Nitty Griddy.

Team 43

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Those Other Social Networks

Geoff Livingston

Image from the Outsiders. With an over-focus on Facebook and Twitter during the past few years, organizations may be doing themselves a disservice by failing to cultivate communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. Think again. More than 1.2 Small potatoes, right? Wrong.


Myrland Marketing

I’ve been attending the Legal Marketing Association’s 2011 Annual Conference for the past 3 days. Right about now, I become slightly passionate about what I’ve experienced at the conference. After last year’s conference, I was driven to write this post titled #LMA10 Conference – My Message To Marketers. tend to feel protective of lawyers [.]. Career Development & Education LMA11 Conference Uncategorized Attorney Law Firms lawyers Legal Marketing Legal Marketing Association LMA Marketing Plan Social Media

Let Brands Be Brands

Geoff Livingston

Image by Vincent Teeuwen. Why is it that we as an industry wants brands to become people and people to become brands? This manifests itself with a corporate brand online talking like a human being, but without identifying the people behind the communications. It seems like a disaster waiting to happen. To think that people, um, that is brands would do such things. Fake, shiny plastic people.

Please Vote for the NOW Revolutionary of the Month

Convince & Convert

Real-time business is about capitalizing on opportunity. About keeping your antennae up and finding a way to engage with speed and context. Last month, Amber Naslund and I named our first NOW Revolutionary, someone who’s living the faster, smarter, and more social principles we wrote about in The NOW Revolution. Introducing your NOW Revolutionary finalists: Bill Fisher from Golden, Colorado.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Fetching Friday – Resources Mashup & Chicago Lightning


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Don’t listen to anybody: the weirdest advice you will ever get about promoting your blog – what one successful blogger didn’t do to get his blog to where it is today. Making Money Online / Marketing / Online Business. Is whitehat SEO a joke ?

15 Blogger Resources Not Previously Featured on ProBlogger


This is a guest post by the creators of the new site Bloggers’ Domain: 369 (and counting) blog tips, tools and resources. One of the most exciting things about being a blogger is finding new ways to improve your blogging experience. Here, we’ve listed 15 blog tools and resources you may not have heard of (none have been featured in ProBlogger articles prior to now—we checked!). Hello Bar. Lanyrd.

Consumer Empowerment or Why Brands Can’t Afford to Falter

Direct Marketing Observations

Danny Brown is right.  2 days ago he wrote a post about brands that drive  customers away. Essentially saying/asking, why give your customers, the loyal one’s, a reason to leave. loved his examples and his post is a quick must read. But let me take his thought a step further.  Do you want to give a customer or potential customer, an easy out and an easy path to the competitior?

Identifying and Engaging Influencers Where Social Media and Email Integrate

Social Email Marketing

How do you determine an influencer in the social media world? What do you do with these influencers once you have identified them? Many monitor online influencers using parameters like Klout, the number of Twitter followers, etc. But, is that relevant? Maybe the answer lies in a combination of. Social email marketing

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Newsworthy Blogging | Social Geek Radio

Saying It Social

Click to listen live 4/07/11 at 9pm ET! Blogging is all about communication. Anyone can become an online publisher and build an online community. On this episode of Social Geek Radio we discuss what is newsworthy in blogging with Susan Young , President, Get In Front Communication. Susan has 25 years in news, communication, and PR. Connect with Sue: Twitter: @sueyoungmedia. Blog: [link].

Lessons to learn from Blekko and T-Shirt marketing

The Way of the Web

You may or may not have heard about a relatively new search engine named Blekko – and fortunately it doesn’t matter hugely in the context of this post. And shortly afterwards, they created Blekkogear , which continues to offer shirts and trading cards to anyone that emails them. How lovely and fluffy right? Isn’t that lovely? So that’s: Design: $500. Shirts: $4000. million.

PR’s Problem Is A Familiar One

Spin Sucks

Neicole Crepeau is a partner in  Coherent Interactive , which specializes in web, mobile, and social media design and implementation for small and midsized businesses. I’m not a PR person. That’s not my background or my training. I don’t have to be a PR person to know that the debate over PR and its definition is the same debate that other disciplines have had, with much the same resolution.

Social Media ROI a video review

Jeff Esposito

This post contains video, if you can’t view, please click here. The title of Oliver Blanchard ‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. suggest picking up a copy today for your usage. And if you click the link below, you can get it for less and I’ll make a few pennies. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech).

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Google’s Panda Update—the Lessons I Learned


This guest post is by Kevin Sanders, of Things were going well over at my fitness blog. I was not an A-lister, but traffic was steadily increasing. I was starting to get ranked for several lower competition keywords. Organic traffic was improving. Then suddenly my search engine traffic dropped dramatically. I was apparently one of the casualties of Google’s so-called Panda update. I’m guessing it’s because about 10% of my website’s content was re-posted. wasn’t just mindlessly copying and pasting a bunch of content for the sake of content. Blog as if everyone is reading.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon cemetary non sequitur Wiley Miller