Image courtesy of Flickr. With the release of new technologies and applications almost everyday, it’s likely that the demand for migrating online communities to new platforms that feature some of the latest functionality will increase. The migration of an existing online community is, at best, a tricky process for the community manager to lead. Get it right and the vast majority of your existing community members will stay to enjoy the benefits of their new home. Get it wrong and you’re left with a mere shadow of your former community. Be transparent. Explain the potential risks. MORE >>

Obviously, Dr. Honeydew is a proponent of testing! On every episode of the Muppets, he would be demonstrating and testing some new invention. So, since testing is so important, it seemed a good idea to look to his years of testing examples for some basic tips about testing your marketing via email and the web. Email marketing email marketing email marketing testing Muppet Labs tips & tricks MORE >>

­ Trey Pennington is a marketing pro, business connector, and storyteller for business who’s passion is helping people uncover their hidden treasures and put them to work. He uses social media to connect with audiences around the globe. HubSpot ranks his Facebook profile as one of the most influential in the world and his Twitter profile in the top 0.01%. Trey helped start ten Social Media Clubs in the US, UK, and Australia and routinely speaks to groups about using social media to make connections and have conversations that lead to commerce.  You can follow Trey on Twitter or Linkedin. MORE >>

Sustainability is critical to ongoing success with your social media marketing strategy. Here are 6 tips for building a sustainable program: 1. Avoid burnout. Whether you’re over talking and burning your audience out, over taxing people inside your program or promising levels of service via social media that your company can’t deliver, the prudent approach is to have a balanced approach. Time, energy, money and people are finite resources. Use them wisely. Work toward realistic goals. Additionally, not every brand can really build community. Know your place. Measure conversation. MORE >>

The following is one in a series of guest posts on the Citizen Marketer 2.1 In addition to being a good friend, Liz Strauss is CEO of SOBCon , a business strategies event, and founder at Inside-Out Thinking , a leadership, loyalty, and customer care training business. She is the author of Successful-blog.com You'll find her on Twitter as @lizstrauss. admit it I was a school geek. Everything about the school experience made me more curious. The good teachers took advantage of that. The not so good ones did their best to ignore it. was secret mixture I've never been fully able to replicate. MORE >>