Thu.Mar 10, 2011

Trending Sources

Stop Producing Noise

Ari Herzog

If you sense a theme between recent articles about unfriending your Facebook friends and reducing your Twitter broadcasts , you are correct that the common denominator is noise. We are spending too much time producing and consuming noise. Both efforts are unproductive. We incorrectly assume that people want to read everything we put out. We know it’s a difficult task. Reviewing Twitterville.

6 Tips for Building A Sustainable Social Strategy

Firebelly

Sustainability is critical to ongoing success with your social media marketing strategy. Here are 6 tips for building a sustainable program: 1. Avoid burnout. Time, energy, money and people are finite resources. Use them wisely. 2. Work toward realistic goals. Are 25,000 people on your company’s Facebook page going to help you accomplish your goals of greater sales? Know your place. 3.

Pros and Cons of the Facebook Comments Plugin

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! Ken Colburn asks, “What are the pros and cons of the new Facebook Comments plugin that just launched?&#. For those of you who don’t know, last week (last week? two weeks ago?) Facebook launched a service that allows you to post your blog comments to your stream. What do you think? Do you find this annoying or helpful?

7 Levels of Social Media Engagement

Laurel Papworth

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Is your organisation doing the minimum they can do, or are they quite advanced? I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. One day.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

The Trouble with Social Media Influence

Socialized

Like me, maybe you've been reading about clout, Klout or KLOWT. Traditionally the word means influence or power. It now refers to a complex measurement of a person's or company's social media influence. It has been said that one of the nicest things about industry standards is there are so many

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Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

The following is a guest blog article by Chris Apple. I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. Say that three times fast! Enter iGoogle…. What is iGoogle? How to sign up for iGoogle. Sign up here.

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SocialBook, an ebook tool for social networks | Sherrilynne Starkie

Sherrilynne Starkie

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What Was Your Enchanted Moment?

Direct Marketing Observations

I’d like to think that we’ve all had “enchanted&# moments in this space. have had at least two, maybe three. The space I’m referring to specifically is the digital/social media, online marketing space.  Moment #1 possibly occurred when I built my first website. That was pretty cool. The email was a general, &# Oh Sensei, What is the path&# type of inquiry. The key there?

A World Gone Social

Learn how companies must adapt to survive.

Velma Hart Talks Open Community

SocialFish

This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. Velma is also immediate past chairman of the ASAE board. In our mind she qualifies as a force of nature, and we’re so excited to share her thoughts with you. Here is what Velma had to say, organized around a few themes we pulled out.

Big East: Goodbye Reese’s, Hello Twitter?

Freelance Social Media

On Tuesday night the Big East Men’s Basketball Championship began. This is a five day tournament played in New York City’s Madison Square Garden. Usually the court is adorned with the Big East Conference logo, the tournament logo and some advertising logos (and if you see an advertising logo on a basketball court, more than likely it will be for Reese’s Peanut Butter Cups). ShareThis. Social Medi

Fetching Friday – Resources Mashup & Movie of the Week

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Here are 10 ways to make sure yours is top notch. Related Posts.

Big East: Goodbye Reese’s, Hello Twitter?

Freelance Social Media

On Tuesday night the Big East Men’s Basketball Championship began. This is a five day tournament played in New York City’s Madison Square Garden. Usually the court is adorned with the Big East Conference logo, the tournament logo and some advertising logos (and if you see an advertising logo on a basketball court, more than likely it will be for Reese’s Peanut Butter Cups). ShareThis. Social Medi

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Unique Unconventional Marketing Nuggets

Idaconcpts

Guerrilla marketing ideas are known for their creativity, humor and effectiveness in promoting a concept, product or business. They are also considerably cheaper than mainstream advertising thus attracting even more attention to the business because of their refreshing ingenuity. Here are some great marketing ideas to use for your business. Special Calendar Days. Contests. Use Street Art.

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Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

The following is a guest blog article by Chris Apple. I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. Say that three times fast! Enter iGoogle…. What is iGoogle? How to sign up for iGoogle. Sign up here.

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Innovation And Talent In The Marketing Industry

Twist Image

When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? Times have changed. Times continue to change. The business model of the advertising or marketing agency of yesteryear continues to morph. In a past life, the agency would protect and covet its most senior resources, only to unleash them on the client work. These marketing professionals rarely had public personas and they most certainly were not Blogging or tweeting out their every thought and strategic insight. Talent has become an issue. Innovation has become an issue. The challenge.

Is Wi-Fi Making You Anti-Social?

Convince & Convert

Guest post by David Murton, a professional writer specializing in the fields of social media and marketing. He is also an avid piano and accordion player, with a particular interest in the music of the Classical era. In the pantheon of big ideas, the concept of the noosphere ranks right up there with the best of them. Interesting idea. For better or worse, the noosphere is here, though not in exactly the way that Chardin envisioned. Our noosphere needs a network, and, increasingly, wherever we go, one is available. History of Interconnectivity. Progress, in the beginning, was slow.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The iPad Won't Save You

Twist Image

How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you. I'm talking to advertisers, publishers, media professionals, marketers and professional communicators. No device is going to save your industry or act as a savior to where your current business is running. The disruption of technology and new media will only fuel more disruption. On February 28th, 2011, PaidContent ran an article titled, Sir Martin Sorrell: Apple iPad Won't Save Us. media.

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Why there is no end goal to social media

Engaging Brand

Marketing managers (and indeed anyone in my social media sessions!) often ask 'What is the end goal of social media?'. There is good and bad news. The bad is that there is no end goal, the good is.you guessed it - there is no end goal! Social media is in itself inherently fluid, an ever changing landscape.that, for my mind, is its strength. Humans have a never ending appetite for being entertained, informed, educated. ocial media is not an end, it is the beginning of helping satisfy those needs. Social Media social media marketing managers goal + social media social media

Blogosphere Trends + The Art of Live Blogging

ProBlogger

Live-blogging—writing about an event as it happens rather than after the fact—can be a valuable resource for your readers, providing them with up-to-the-minute information about important events and making your blog the go-to destination for information on a developing story. It is also rife with perils: insufficient power supplies, spotty Internet connections, and errors made in haste, to name a few. Do research as you blog to fill in gaps in your own live reporting. Example: World Watch ’s Live Blog: Egypt in Crisis, Day 11. Choose your weapons carefully. Prepare if possible. Do the same.

Who And Do - Are Important Criteria To Understanding Your Target Audience In Social Media

Social Media Network Marketing

As a Social Media Page Administrator / Community Manager how do you look at your Community? Do you take a look at your community? The humans who have joined you / your Page have a reason to do this. The reasons could be direct and obvious at the tertiary level. For instance an offer and discount expectation could make people look forward to your Page, or some privileged preview and a sneak peek of a new launch could make people enthusiastic and so on. Reasons could be ample. They would be genuine however they would last for as long as your Page supports it. Quantitative terms are good no doubt.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Want More Readers? Read More Blogs

ProBlogger

This guest post is by Jeremy Myers of www.tillhecomes.org/blog. Every blogger wants to be read. While some of the keys to attracting readers include writing valuable content, having error-free text, and using a clean blog layout, one of the most overlooked elements in getting people to read your blog is being a good blog reader. Here are five tips to make this happen. 1. Read your own blog. Just because you’ve written a post doesn’t mean you’re done with it. After you post, you should read and respond to people who make comments on your blog. Read your readers’ blogs. do unto your blog.

Big East: Goodbye Reese’s, Hello Twitter?

Freelance Social Media

On Tuesday night the Big East Men’s Basketball Championship began. This is a five day tournament played in New York City’s Madison Square Garden. Usually the court is adorned with the Big East Conference logo, the tournament logo and some advertising logos (and if you see an advertising logo on a basketball court, more than likely it will be for Reese’s Peanut Butter Cups). ShareThis. Social Medi

Curiosity: An Essential in Every PR Pro’s Toolkit

Spin Sucks

As digital PR specialist at Mall of America , Lisa Grimm ’s time is devoted to developing and implementing social media strategy, community management and other marketing communications initiatives. ’ And I always thought, what a beautiful way to educate kids that we’re excited by their questions, not by our answers and whether they can repeat our answers.&# – Diane Sawyer.

Cartoon of the day

Jeff Esposito

Cartoon of the Day

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