Mon.Feb 21, 2011

Trending Sources

Personas Created to Attack and Smear

Spin Sucks

I woke up on Saturday morning to a tag on Facebook with an article from The Daily Kos. The article, which has leaked information about a program from HBGary , describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. You know that gets me going! The story. Neither here nor there. Oh, but wait! It gets better. It’s quite disconcerting.

Why You Must Appreciate Facebook Mobile

Ari Herzog

With 500 million (and counting) people in the world with Facebook accounts, you need to grasp its importance if you want to succeed as an organization harnessing the power of the web. Beyond Facebook marketing, you should also understand the connection between Facebook ages and mobile devices. This infographic is courtesy of Flowtown.com. Connect: Twitter | Facebook | Email | 978.558.0008.

Community Management 101

SocialFish

The association I work for is making the leap many associations have already made: launching a members-only community platform. It’s exciting and something I, as the association’s online community & social media manager, will obviously be intimately involved with. Again, a great place to start and find lots of other blogs and resources from. From the Trenches

5 Tips to Boost Email Productivity

Ari Herzog

Email can sink your time so it is crucial you are in control. Here are 5 sure-fire ways you can be productive with email. 1. Create folders and filters. Every email program since the dawn of computers has allowed for folders and filters. The purpose of a folder is to store messages. The purpose of a filter is to automatically move incoming messages to a folder. How many of each do you employ today?

A World Gone Social

Learn how companies must adapt to survive.

Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. Adding an iFrame Application to your Facebook Fan Page. By Bill Dailey Facebook recently announced that on March 11, 2011, the Static FBML application will no longer be available to be added to Pages and that no new FBML applications can be created after that date. Incinerate Your Social Media Checklist.

Measuring influence online | Sherrilynne Starkie

Sherrilynne Starkie

Targeting Your Social Tribes in Social Media

Mindjumpers

Tweet. In our increasingly social minds, we’re starting to put more and more focus on the fact that our audience is not just consumers. They are people and real human beings! Therefore, this means that being a brand or company, it is crucial that you get to know who these people or individuals actually are. Who have an interest in you, and what defines these people’s identities? Have a mission.

Squeeze Page Optimisation: How to Get 700+ Free Leads and a 64% Conversion Rate

Viper Chill

Blog posts here at ViperChill generally receive a large number of comments. Within just a couple of hours, there’s a good chance I’ll have 30 or 40 in need of reply. The discussion really picks up when my post goes out to readers who have subscribed via email. Though less than a third of the audience here opts for email updates, I get more comments from these readers than anyone else.

The Good, the Bad and the Ugly of Online Cause Marketing

Geoff Livingston

The Good, The Bad and The Ugly of Cause Marketing. View more presentations from Geoff Livingston. The above presentation was delivered to the Cause Marketing Forum last Tuesday, February 14. It focused on lessons learned integrating social media into cause marketing campaigns, and how the influx of conversations requires a new level of authenticity from causes and nonprofits. Conclusion.

PLAY LIKE A CHAMPION TODAY

Myrland Marketing

Hand-painted in blue letters on a 36″ by 48″ sign located in a stairwell between the Notre Dame locker room and the tunnel out to the football field is a sign that reads Play Like A Champion Today. Head football coach Lou Holtz asked for it to be painted and hung there so that all players [.]. Client Service and Retention Uncategorized Business Consulting Honesty in Business Integrity Lou Holtz Notre Dame Fighting Irish Notre Dame Fighting Irish football Play Like A Champion Today Professionalism Strength University of Notre Dame

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Search Engine Optimization: Anchor Text Flows Just Like PageRank

Bill Hartzer

As someone who has been actively creating and optimizing web pages for the search engines since 1996, I have always been curious when it comes to everything related to Search Engine Optimization. love to write and create great online content, and I am even more satisfied when I see people reading content that I have written. I get even greater satisfaction when I can find something that I believe is useful to other people and I can point it out–especially to my colleagues in the Search Engine Optimization industry. This blog post is no exception. Then came Google. Enter Google Bombing.

Blogging Is Dead (Again)

Twist Image

Did you read the news? Blogging is dead. Mostly because young people are just not that into it. Why go through the hassle of thinking up unique thoughts, trying to formulate them into sentences and paragraphs, and then pull it all together in a text-based Blog post? Why go through that, when you can tweet your life away in 140-characters (or less) on Twitter , update your Facebook status, shoot a quick video with your webcam and upload it to YouTube or just post whatever is going on in your life to a tumblr lifestream? And, of course, yours truly fell for it: hook, line and sinker. What's left?

Are You a Sizzling Taco or Going Down in Flames?

Gemma Went

This is a guestpost by Luke Brynley-Jones, social media consultant and blogger. Luke is hosting Social PR 2011 (London) on 28th Feb and has kindly agreed to let readers of our blog get a 10% discount to the conference using the code “red10”. Last month Taco Bell had a social PR disaster. Rumours spread online that their [.]. PR Social Media KD Paine social pr social pr 2011

34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

In 2004, the American Marketing Association asked to develop a workshop on blogs. Blogs: Marketing Beyond The Website , was an amazing experience. We took that Hot Topic program to 6 major markets in 10-months. Along the way, I developed a passion for helping people understand that 1st blogs, and now social media, is a credible and critical part of a marketing strategy. Very nice people.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Recommondations & Online Trust

Social Marketing Forum

So, who do we trust when it comes to product recommendations online? B2C marketing Brand marketing Social media marketing Word of mouth marketing product recommondations social media marketing word-of-mouth marketing

Rename app tabs in Facebook Page

Freelance Social Media

It’s hard keeping up with all the Facebook Page updates lately! The latest one I came across involved being able to rename the app on your page sidebar. Click “Edit Page”>Apps>”edit settings” in the app of your choosing. Happy editing! *As noted by @bailann below, you cannot edit “basic pages” like Notes, Photos, etc. ShareThis. Social Media

Jordie van Rijn Interviews Gianfranco Cuzziol: A Little Conversation Helps

Social Email Marketing

Recently I had the pleasure to connect to Gianfranco Cuzziol, Head of eCRM at EHS 4D. asked him about cross-media experiences and his upcoming presentation: "The art and science of being social" at the Fusion Marketing Experience event in Brussels. Jordie: Some people might not know you so well, Email marketing Interviews Social media marketing

Rename app tabs in Facebook Page

Freelance Social Media

It’s hard keeping up with all the Facebook Page updates lately! The latest one I came across involved being able to rename the app on your page sidebar. Click “Edit Page&# >Apps>&# edit settings&# in the app of your choosing. Happy editing! *As noted by @bailann below, you cannot edit “basic pages&# like Notes, Photos, etc. This content from: Freelance Social Media.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Social Media’s Reality Distortion Field

Spin Sucks

Jay Pinkert is a principal with Shatterbox , a marketing and communications consultancy that helps professional firms distinguish their brand and win clients through content-driven programs and niche development. As Gini wrote in that post, Brogan “extols wisdom about using Twitter and Foursquare searches to find people who are in bookstores. And hence, a conversation is born.”. Reality Check.

Huffington Post Sells for $315m Social Media Revenue

Laurel Papworth

I often write on social media revenue – how social media sites like blogs and forums and social networks monetize. One way is pretty simple – sell it! The Huffington Post just sold for $315m to AOL (America Online). How do you think AOL will make their money back from this blog? Yes, Virginia, social media and blogs CAN make money. Huffington Post sold to AOL for $315m. Comment away!

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. Enjoy. WSJ: Smart Dictators Don’t Quash the Internet. The Internet in dictatorships. Social rising in search. Enough said.

Egypt’s Social Media Revolution by the Numbers

Jeff Esposito

Over the past few weeks, we saw unprecedented news coverage of a revolution in Egypt. Despite a lack in initial traditional media outlets and internet sources due to government intervention, the people were able to be heard via social networks. These networks were not the underlying reason for social change, but rather served as an. Facebook Twitter social media Egypt Egyptian Revolution SM

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Social Media Strategy Daily News

Proactive Report

Hotels Find Empowering Social Champions at Each Property Successful. Hotel companies that regard their social media campaigns as successful believe that this stems from capitalizing on the fundamentals that have always been important to a hotel’s success: positive interactions between employees and guests, and word of mouth from customers sharing positive experiences with their personal networks.  Social Media has given hotels tools to engage their  customers more frequently and when they produce content that is interesting and  relevant people will share it. 

Facebook Page Promotion - OfflineOffline | Small Business Mavericks

Small Business Mavericks

Some ways to promote your Facebook Pages through offline marketing channels

I Do: Tips for Co-blogging with Your Spouse

ProBlogger

This guest post is by Mr. Broke Professional: the husband in the husband/wife team behind Brokeprofessionals.com. “I think you need to rewrite that last paragraph,” she said. And this time, maybe try to be just a little more concise.”. She said it gently. Yet the words stung. She could tell I was a little hurt, so she tried to smooth it over. “I really like this blog post. think it is going to be well received by our readers.” I patiently waited for the “but.” And after a moment or two it came. This was a new criticism and I did not expect it. Dinner is almost ready.”. Motivational benefits.

Rename app tabs in Facebook Page

Freelance Social Media

It’s hard keeping up with all the Facebook Page updates lately! The latest one I came across involved being able to rename the app on your page sidebar. Click “Edit Page”>Apps>”edit settings” in the app of your choosing. Happy editing! *As noted by @bailann below, you cannot edit “basic pages” like Notes, Photos, etc. ShareThis. Social Media

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Presidential Lessons On Living Longer

Waxing UnLyrical

There are probably a lot of things we can learn from our Presidents. Like how to age prematurely… … and that it’s a bad idea to swat flies on national TV… … and oh, so much more! But one of the most important things we can learn from the Presidents is how to live longer. For example: 1. Don’t ever let something bug you to the point of having a stroke about it. 2.

JUSTIN BIEBER SHOT AND KILLED?? (2.21.11 – YTO Day 52)

Taylor Marek

Was Justin Bieber shot and killed? Did I almost get hit by a car? Am I riding a bike at night again? Get these questions and more answered on this video! Raw Footage: www.youtube.com -YouTube Orbit Day 52- —————————————————————— LINKS Main Channel youtube.com Games youtube.com. Online Video conspirators csi Justin Bieber killed orbit shot taylor marek world travelers YouTube YTO

Are You a Sizzling Taco or Going Down in Flames?

Gemma Went

This is a guestpost by Luke Brynley-Jones, social media consultant and blogger. Luke is hosting Social PR 2011 (London) on 28th Feb and has kindly agreed to let readers of our blog get a 10% discount to the conference using the code “red10”. Last month Taco Bell had a social PR disaster. Rumours spread online that their [.]. PR Social Media KD Paine social pr social pr 2011

JUSTIN BIEBER SHOT AND KILLED?? (2.21.11 – YTO Day 52)

Taylor Marek

Was Justin Bieber shot and killed? Did I almost get hit by a car? Am I riding a bike at night again? Get these questions and more answered on this video! Raw Footage: www.youtube.com -YouTube Orbit Day 52- —————————————————————— LINKS Main Channel youtube.com Games youtube.com. Online Video conspirators csi Justin Bieber killed orbit shot taylor marek world travelers YouTube YTO

Are You a Sizzling Taco or Going Down in Flames?

Gemma Went

This is a guestpost by Luke Brynley-Jones, social media consultant and blogger. Luke is hosting Social PR 2011 (London) on 28th Feb and has kindly agreed to let readers of our blog get a 10% discount to the conference using the code “red10”. Last month Taco Bell had a social PR disaster. Rumours spread online that their [.]. PR Social Media KD Paine social pr social pr 2011

JUSTIN BIEBER SHOT AND KILLED?? (2.21.11 – YTO Day 52)

Taylor Marek

Was Justin Bieber shot and killed? Did I almost get hit by a car? Am I riding a bike at night again? Get these questions and more answered on this. Online Video conspirators csi Justin Bieber killed orbit shot taylor marek world travelers YouTube YTO

JUSTIN BIEBER SHOT AND KILLED?? (2.21.11 – YTO Day 52)

Taylor Marek

Was Justin Bieber shot and killed? Did I almost get hit by a car? Am I riding a bike at night again? Get these questions and more answered on this. Online Video conspirators csi Justin Bieber killed orbit shot taylor marek world travelers YouTube YTO

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