Thu.Sep 12, 2019

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Creating Insanely Effective Content Marketing

Waxing UnLyrical

Guest Post by Miles Anthony Smith. Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. You have to offer information your audience wants and create content that will perform well at the same time.

Content 150
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5 Keys to Building a Strong Brand Reputation in Search

Social Media Today

Brand reputation is a key element of an effective digital marketing approach - here are some key tips to help you manage your business' perception online.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Programmatic Display Ad Spending.

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More Details Emerge Around Facebook's Coming News Section

Social Media Today

More details are slowly emerging about Facebook's coming 'trusted news' tab, which will aim to showcase more news content on the platform.

News 162
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Losing the stress in the hospitality biz

Janet Fouts

Nobody who has ever worked in the hospitality industry is oblivious to the stress and fatigue that comes with the territory. Long hours on our feet, demanding and challenging work situations can add up to sleepless nights and wondering why we do this! It’s common to turn to maladaptive behaviors like drugs, alcohol, overloading on late-night video games and simply not practicing self-care.

Class 101
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Instagram's Reportedly Working on a New Tool Which Replicates TikTok's Key Features

Social Media Today

Instagram is reportedly working on a new feature called Clips which seeks to replicate the key elements of viral video app TikTok.

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More Trending

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4 Key Tips on Building an Effective Content Curation Strategy

Social Media Today

When done right, content curation can be a key element of your broader digital promotion and brand building process.

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The Truth About Global Outsourcing: 9 Facts That Might Surprise You

The Realtime Report

The Truth About Global Outsourcing: 9 Facts That Might Surprise You. If you’ve been thinking about global outsourcing, you might be a little skeptical. If you’ve never outsourced to people around the globe before, you might have heard a lot of mixed reviews from other business people. Outsourcing overseas can be very beneficial if it is done in the right way.

ROI 79
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3 Steps in Building a More Effective, Accountable Influencer Marketing Campaign

Social Media Today

Improve your influencer marketing efforts with these key strategic tips.

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#280: How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull

Amy Porterfield

These days we could all use a little validation, am I right?! Whether you're hoping your bestie loves your outfit or that your client thinks you did great work on a project. Validation leads to clarity, clarity leads to confidence, and confidence leads to bold action. When it comes to creating and launching a digital […]. The post #280: How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull appeared first on Amy Porterfield | Online Marketing Expert.

Course 90
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Gen Z And Millennials Are Reshaping What Power Is, And What It Means For Brands

Forbes Social Media

Everything from YouTube influencers and #MeToo to the Hong Kong protests are examples of fast-changing power dynamics in the decentralized social-media era. Brands should consider adopting nine new roles if they want to thrive in this new era, an international Viacom Velocity study says.

Brands 70
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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

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PewDiePie Pulls $50,000 Jewish Anti-Hate Group Donation After Right-Wing Backlash

Forbes Social Media

The Anti-Defamation League donation was originally intended as a way to distance himself from the Christchurch shooting, the YouTuber said.

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How to Get More Leads from Your Website in 2019?

OnlineRockersHub Marketing Blog

Generating meaningful leads is essential to the success of affiliate marketing. By definition, lead generation is simply the process of connecting with your potential customers. The goal of this is to get more leads to engage with your content and, ultimately, convert their engagement into loyalty and affiliate sales. While you can start generating leads on your own, it would definitely be a lot easier on your part to outsourcing this to reputable online marketers like rankfire.agency as your bu

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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PewDiePie Gets ‘Cancelled’ By The Toxic Fringe Of His Fanbase, Backtracks

Forbes Social Media

Cancel culture on the alt-right is out of control.

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How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

As an independent institution of higher learning, Hillsdale College needed to educate itself on what social media management tool would best serve its purpose. The one it was using was not the right fit for what it needed. Hillsdale College is an independent institution of higher learning founded in 1844 “to furnish all persons who wish, irrespective of nation, color, or sex, a literary, scientific, [and] theological education” outstanding among American colleges “and to combine with this such m

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6 Website Optimization Tools for Explosive Business Growth [Infographic]

Social Media Today

Looking for ways to maximize your website performance? Check out these apps.

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Will Trump Labor Appointee Left Twisting In The Wind Rethink Labor Protections?

Forbes Social Media

Did Trump appointee who was fired/rehired because of sarcastic social media posts learn anything about the importance of labor protections?