08 Aug Ignite Is Now Pinterest Certified – Here’s How We Did It
Pinterest recently rolled out Pinterest Education, a certification program that teaches agencies, consultants, and marketers how to better advertise on the platform. Ignite had the opportunity to participate in the Pinterest Education program and as of May 2019 is Pinterest certified – cue the applause!
The 7 step program consists of pre- and post-assessments and trainings in three areas: Pinterest Narrative, Ads Manager, and Optimization. Whether you’re new to Pinterest ads or have years of experience on the platform, this program is great for learning how to get the most out of your ads. If you’re interested in becoming certified, here’s what you should expect from the program.
Pre-Assessment:
Prior to starting the training sessions, you’ll need to take an online pre-assessment test. The 50-question test covers six areas: Ads Manager, Creative, Optimization, Pinterest General, Pinterest Tag, and Targeting. After completing the test, you’re given an overall score and individual scores for each of the six focus areas.
Training Sessions:
Following the pre-assessment, you’ll work with your Pinterest Partner Manager in setting up time for training sessions on the three areas: Pinterest Narrative, Ads Manager, and Optimization. During this time, your Partner Manger will walk you through presentations that focus on Pinterest marketing solutions (objectives, ad formats, targeting, creative), the Ads Manager dashboard (campaign hierarchy, tag, analytics, insights), and optimization (bidding, targeting and keyword/interest optimization). If you don’t have an active campaign, you’ll need to work with your Partner Manager to build and launch a campaign in the platform, which will be used in the Optimization training.
Post-Assessment and Certification:
Once you’ve completed the trainings, you’ll be instructed to take an online post-assessment test that covers everything you learned in your training sessions. To prepare for the test, it’s best to review the session presentations and Pinterest Business Resources and Guides. Similar to the pre-assessment, the post-assessment test consists of 50 questions covering the six key areas of the platform. Once you take the test and pass, you’re certified.
With the Pinterest Education Program, Pinterest makes it easy for advertisers to learn about the ads platform and become Pinterest certified so they can advertise on the platform more effectively. If you’re interested in working with a Pinterest certified agency, contact Ignite!
