Fri.Dec 09, 2016

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4 Top Social Media Promotions of 2016

Ignite Social Media

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Cheetos Museum – Halloween Edition Sweepstakes. Do you ever look at your snacks and think of them like clouds, where occasionally they take the form of another object, like a T-Rex?

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The Dangers of a Content Marketing Avalanche

Meltwater

We’ve all been there. You’re at a fancy restaurant trying to enjoy a meal, and… Read More.

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How Team Sprout Uses Message Approval to Onboard New Hires

Sprout Social

Onboarding can present challenges, especially when a new team member isn’t quite as familiar with a brand’s existing voice and tone. At Sprout, when a new social media specialist is given permission to publish content onto Sprout’s social channels, it’s crucial that they use language that matches our style. That’s why Message Approval is an integral part of the onboarding process for all members of our social team.

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The End Of Advertising (Easy There)

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Say this with me. all together now: "advertising is here to stay.". You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content marketers). Advertising is changing. Why this rant? Why this rant again? Why this rant again now? Recently, there has been a lot of editorializing that the content marketing industry is booming, and that - eventually - it will lead to the hollowing out of advertisin

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

Coming to you live from amid the christmas tree, twinkle lights, and wrapping paper – I’ve got the holiday spirit full force! It’s my favourite time of year, Grab a glass of eggnog and wander through the news this week. How to Figure Out Your Overarching Theme — The Definitive Resource List | Puttylike. If, like many of us, you are a multipotentialite , you might have heard already that although we have many passions and interests, it’s useful to find a broad umbrella to

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The Role Of A Marketer (Yesterday And Tomorrow)

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Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make it happen. Marketing is not alone. All businesses (and all functions within the brand) are feeling this pressure.

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Six Links Worthy Of Your Attention #338

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Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

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Clay Shirky Is Back (And He's Taking On China)

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What do you really know about China, smartphones, business and how it impacts the world? There are only a handful of truly original, influential and innovative modern thinkers when it comes to business, media and technology. If there were a Mount Rushmore of thinkers like this, there is no doubt that Clay Shirky would be on this list. His first two books, Here Comes Everybody (2008) and then Cognitive Surplus (2010), are two of the most important business books that were written on the effects o