Wed.Nov 30, 2016

article thumbnail

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Guest Post by Matt Press. 5.3 trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable.

Brands 184
article thumbnail

Quick replies and welcome messages bring personalised communication opportunities for all

Audiense

It’s commonplace these days for individuals to instigate a conversation with a company viaTwitter. Often, it seems to be a customer service question: an initial, public approach from a customer that usually switches to Direct Message immediately after the ‘one tweet each’: “@company I’ve got a problem with…”, “Sorry to hear that, @customer, will you DM me the details…?”.

Journal 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Know Your Options as a PR Consultant

Meltwater

For those choosing to go into PR—and many are, with PR projected to be one… Read More.

article thumbnail

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Even today, millions of resources continue to be published online every month. It’s enough to wonder … Where can you go for the best, most useful marketing information?

Class 87
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

How advanced marketing automation tactics can increase sales

Razor Social

When we drive visitors from social media and other sources to our website, they are all at various stages of the buyer journey. Imagine two scenarios: Person A: They are not following you but they see an update reshared by a fan on Facebook. This links to a blog post on your website. At this stage, they have never heard of you before and it’s their first time visiting your website.

article thumbnail

The Mobile Commerce Chicken And Egg Conundrum

Twist Image

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer stampedes, fisticuffs and people behaving badly, these two days act as a key indicator as to how the holiday shopping season is going to roll out.

Mobile 66

More Trending

article thumbnail

How to Create Consistently Valuable Content for Your Blog

ProBlogger

Doing something of value is a basic motive that drives us in doing pretty much anything in our lives. Writing is a passion and there is a little art in every piece of content we create, irrelevant of the topic or the reason why we put the words in this sequence on the sheet in front of us. When we talk about blogging, we should consider the value of our texts, especially if we write professionally and there are targets to be reached.

Content 41
article thumbnail

Twitter Tips for Your Business to Follow Into 2017

Sprout Social

When 75.3% of people make a purchasing decision because of what they’ve seen on social media, you need to make sure your Tweets stand out from the crowd. Twitter’s algorithmic timeline favors highly engaged Tweets over new Tweets. Tweets used to last only for a few hours in a user’s timeline. But now it’s not uncommon to see a grouping of Tweets from yesterday scattered among the ones from 30 minutes ago.

Tips 85
article thumbnail

We live in the age of the “Next Big Thing”

Socialmedia.biz

F rom from Old School is New School by Nate Paul : The latest and greatest smartphones are released every twelve months, rendering the last model about as useful as a paperweight (if you believe the marketing hype). An entire industry has been built around Silicon Valley’s cult of disruption, a belief that we should always be replacing our old way of thinking and doing with new and exciting ideas.