Tue.Jul 12, 2016

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Are Chatbots Right for Your Brand?

Ignite Social Media

Picture yourself needing to switch a flight, upgrade your cable package, or order a new smartphone. Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! What if all of these could be accomplished almost instantaneously from a messaging app? Well, many of them can – thanks to the rise of chatbots.

Brands 89
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How To Breathe New Life Into Your Small Business Blog

The Realtime Report

How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses, especially for those of us just getting on our feet. However, the journey feels much more discouraging when there are no comments, zero shares and our traffic is just plain pathetic. Content marketing can be a goldmine for small businesses; however, there are three keys to getting your blog off the ground which are often overlooked by bloggers who feel that they’re just talking to themselves:

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The Ultimate Guide to Twitter Chats

Sprout Social

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Whether you’re participating in an existing chat or hosting your own, there’s plenty to gain. Jumping into a Twitter chat can be a little intimidating and challenging at first. How do you find people to participate? As a participant, how do you make sure you stand out?

Twitter 77
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How to Write for Multiple Demographics at Once

Kikolani

You’ve heard all the advice already; write specifically for your target audience. Writing for a “general” audience might maximize the total number of potential readers you might earn, but in exchange, you’ll lose relevance. In most cases, it’s better to have a smaller number of highly interested readers than a larger number of marginally interested, or even disinterested ones.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Ideate a Winning Back-to-School Campaign

Unmetric

Working on a back-to-school campaign really pays off. Literally. Did you know that on average, every family (with children in grades K-12) spends about $ 630 on back-to-school merchandise alone? We’ve all grown up watching innumerable TV ads that made us hate our hand-me-downs. The number of families who do their back-to-school shopping on their mobile phones is on the rise.

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How to Write for Multiple Demographics at Once

Kikolani

You’ve heard all the advice already; write specifically for your target audience. Writing for a “general” audience might maximize the total number of potential readers you might earn, but in exchange, you’ll lose relevance. In most cases, it’s better to have a smaller number of highly interested readers than a larger number of marginally interested, or even disinterested ones.

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Pokemon Go And The New Viral

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

Mobile 40
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How Facebook Gets Its Creep On and Knows What Ads To Show You

ProBlogger

By ProBlogger Social Media Expert Angela Ponsford from Dotti Media. When you’re running Facebook Ads, getting the targeting right can make or break your ads. A great ad shown to the wrong audience is the quickest way to throw your advertising dollars down the drain. And Facebook knows that if advertisers aren’t getting great results then they’re going to stop advertising on the platform.

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640+ Power Words That Sell to Maximize Your Conversions

Writtent Blog

Are you struggling to find the right words to sell your product or idea? Do you want to find better words that sell to maximize your conversions? All writers know how important word choice is, and the power that a single word can have on readers. Choosing the power right word can be the difference between them taking action and remaining passive readers… It can be the difference between writing content that’s memorable and content that’s easily forgotten.

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How Facebook Gets Its Creep On and Knows What Ads To Show You

ProBlogger

By ProBlogger Social Media Expert Angela Ponsford from Dotti Media. When you’re running Facebook Ads, getting the targeting right can make or break your ads. A great ad shown to the wrong audience is the quickest way to throw your advertising dollars down the drain. And Facebook knows that if advertisers aren’t getting great results then they’re going to stop advertising on the platform.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.