Wed.May 20, 2015

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8 Life Lessons I Learned After 40

Jason Yormark

For the first few years of my blog I wrote exclusively about digital marketing, social media and technology. As I got older, and my career shifted into more of a managerial/operational mode, I didn’t feel as motivated to write about those things anymore and started to want to write more about whatever inspired me. It was the only way I could find the motivation to continue writing.

Insurance 181
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3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

Guest Post by Molly Borchers. Here’s a harsh truth: anyone who tells you “build it and they will come” is full of crap. Sorry, Field of Dreams. You can build the next Uber, Tinder, or [insert hot, IPO-bound startup here] and it won’t matter if no one knows you exist. I’m not saying anything new here. But for many entrepreneurs, promoting their business is easier said than done.

Tips 178
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Storytelling For Startups

Twist Image

Episode #462 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated to corporate blogging. Yes, it was a long time ago. Long before social media was a channel. Back then, Mark was the technology reporter for a national newspaper and was open (but still, somewhat, skeptical) about just how far blogging could go.

Startup 70
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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. They are trying to sell a product or build an email list. Facebook ads, of course, aren’t magical. Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume it’s easy. They assume that once they start the campaign, the money will roll in.

Cost 113
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Best Thing About Case Studies

Small Business Mavericks

We have talked about the top reasons case studies make good marketing before, and these reasons are good — case studies are easier to write than white papers, more apt to be read because they are stories of real people, improve your credibility because they verify your claims about the benefits of your business, and they are really flexible in format.