Waxing UnLyrical

MARCH 13, 2015

'The March 3rd edition of #measurePR featured founder of SeeDepth Inc. Christine Perkett , and founder of Tenacity5 Media (and my friend) Geoff Livingston. With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” Here’s some of what we talked about: On how they first got interested in PR measurement: A1: I’m a stat geek, so when I first saw @GoogleAnalytics

Consultant 150

Consultant Flickr Metrics Travel 150

Idaconcpts

MARCH 13, 2015

'There has been a lot of talk in recent years about investing in startups. A number of high-profile startup company success stories may have made it seem that putting money into a startup is a surefire way to get a return on your investments. However, for every successful startup, the are a number that fail, taking down investors as well as the company itself.

Startup 141

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Convince & Convert

MARCH 13, 2015

'There’s a reason we come back to the same grocery store each week. It’s the same reason that we return to the same barber, home improvement store, or favorite restaurant. These businesses have created a positive experience, which in turn creates loyalty toward their particular brand. In the retail world, brand experience and engagement are the strongest drivers of loyalty, and the digital world is no different.

Loyalty 131

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Small Business Mavericks

MARCH 13, 2015

'Do you remember the Digital Transition of 2009, when U.S. television did the switch from analog broadcasts to digital transmissions? Do you remember the whole converter box controversy and the confusion that made massive call centers spring into existence to answer the public’s questions? Do you remember the effect it had on business? Maria Contreras-Sweet, The SBA Administrator, used the DTV scenario as an example in her speech at the White House Summit on Cybersecurity and Consumer Prot

Marketing 112

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Kikolani

MARCH 13, 2015

'Fetching Friday is back for week eleven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. The Secrets Of Writing Smart, Long-form Articles That Go Absolutely Viral by Michael Grothaus. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst.

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Absolute PA

MARCH 13, 2015

'Let’s talk about being you, f-bombs and the like. Sticking your neck out and being you in business takes balls. You gotta own it, and be ok with the outcome. Sometimes, you have to be prepared to be judged by others, deal with criticism on a massive scale and yet not take it personally. Controversial. Just look at Russell Brand. Everyone has an opinion on him.

Reputation 75

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Twist Image

MARCH 13, 2015

'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share

Airlines 64

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Proactive Report

MARCH 13, 2015

'As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. It takes hours to do it all manually. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results.

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Twist Image

MARCH 13, 2015

'Marketers don''t know that much about online video. We think that we do. We don''t. That statement is not meant as a slight. Online video has a lot of opportunities for brands that transcend the advertising model and mindset. Most marketers still live and breathe in the advertising realm. There are big deals at play, and it''s hard not think that YouTube is quickly becoming something as important as television.

Video 60

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Absolute PA

MARCH 13, 2015

'Let’s talk about being you, f-bombs and the like. Sticking your neck out and being you in business takes balls. You gotta own it, and be ok with the outcome. Sometimes, you have to be prepared to be judged by others, deal with criticism on a massive scale and yet not take it personally. Controversial. Just look at Russell Brand. Everyone has an opinion on him.

Reputation 40

Reputation Price Energy Consultant 40

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Danny WhatMough

MARCH 13, 2015

'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. This is BIG – social listening comes to Facebook with the Topic Data launch. Apple launched the iWatch – this is what some of the big social networks will look like on the device.

Data 40

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Twist Image

MARCH 13, 2015

'I went from a non-believer to a believer. I love Apple. There, I said it. It''s not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there. The interest is there. You can have you own feelings and philosophies about the brand, but go into any modern shopping mall, and the two stores with the most energy, excitement and activity are - without question - the Apple and LEGO stores.

Apple 65

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Devumi

MARCH 13, 2015

'At some point in your career as a musician you have been on your SoundCloud account looking at your dismal SoundCloud plays. You have wondered if it is right for you to buy SoundCloud plays and get those numbers up so that you look more successful to people who come by your page. People respond to successful music – how else do you explain Nickelback having a career?

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