Mon.Feb 09, 2015

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Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

'Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. If you don’t know them, check them out, and start learning from/talking to them.

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Did You Hear From Google Yet?

Small Business Mavericks

'Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. The first wave of warning emails has been followed by another, and there are indeed some sites starting to suffer in their rankings. If you don’t have a mobile-friendly site and don’t see a need to have a mobile-friendly site, it doesn’t let you off the hook because Google doesn’t care what you think about it.

Wireless 103
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How Life Time Fitness Wins Fans with Unplanned Social Content

Convince & Convert

'Tweetable Moments We place a lot of trust in that team member on the ground to make the decisions. tsauce Tweet This. Trust the Locals. Tony Saucier is the Director of Social Media at Life Time Fitness. Life Time Fitness currently has 114 health and fitness clubs across the U.S. and Canada. In addition, they offer athletic events , like the Miami Marathon they just hosted, as well as digital online-only products (planning tools, workout videos, connections to personal trainers and registered d

Content 102
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Can You Pay To Get Your App To The Top? (Yes. Yes, You Can).

Twist Image

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Do Social Referrals Affect Organic Traffic?

Convince & Convert

'Image via BigStockPhoto.com. Last week while I was out walking my dog, I was listening to the Jay Today podcast, and one of the episodes that really stood out for me was Episode 80. In this episode, Jay talks about Dark Social and how social will never get the credit it deserves. He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag fo