Real-Time Marketing vs. Real-Time Response: Why It’s Important You Know The Difference
Firebelly
NOVEMBER 21, 2014
'Most major brands know it’s extremely important to have a relevant social presence as a part of its marketing efforts, but how to execute that strategy has been the bigger challenge. Many social media marketers (and most marketing people I’ve talked to) aren’t super clear on the differences between real-time marketing and real-time response via social.
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