Tue.Sep 09, 2014

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The Real Roadblock to Social Business Success

Webbiquity SMM

'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not u

Yammer 198
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Marketing Automation: Is Your Business Ready?

Saying It Social

'So it’s that time of year where businesses go about trying to account for their 2015 marketing budgets. Ad Age’s “Fact Pack” revealed that many businesses are spending a significant amount of their marketing dollars on marketing automation (see chart)- no doubt a direct response to increased pressure to connect content marketing efforts with ROI. The post Marketing Automation: Is Your Business Ready?

Marketing 176
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Video Is More Important Than Ever On Facebook

Firebelly

'Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares. From launching auto-play videos in the News Feed to rolling out new Video Views ads to improving video ranking in the News Feed, Facebook is taking video content on the site.

Video 174
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Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

'This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Pop-up shops have become a regular and vital part of high streets around the world—but the latest trend is the exchange of free goods and services in return for tweets, Facebook posts and Instagram p

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Back to School 2014: A Social AND Shopping Occasion

Convince & Convert

'That chill in the air and football everywhere tells us that Fall is finally back, but for those of us who are parents it means something even more important – school is back! I, like many of you, spent much of our prep time hurtling from store to store with our kids buying everything from supplies to shoes in a mad dash, and now it’s done. But that journey made me wonder – How are others describing this process?

Research 141
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Here’s A Great Video Marketing Idea

Small Business Mavericks

'Do you know what that young mother is watching on her smartphone while her kids play? Marketing Pilgrim’s Cynthia Boris asks that question in her post “ Most moms watch video on their smartphone…but what are they watching? ” It looks at recent studies of mobile phone use among US moms, and it is pretty interesting. How-To/Tutorial Videos.

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Tomorrow Apple Sets The Table For Mobile, Wearables And Beyond

Twist Image

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

Apple 70
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How to Craft a Blog that Attracts Customers and Converts Like Crazy

ProBlogger

'This is a guest contribution from entrepreneur Natalie Sisson. So, you want to turn your blog into an online business? Congratulations, so does every other person with wifi. Now, I don’t mean to to bust your buns right off the get go, but if I’m being honest (and I always am!) then you need to know one thing: A blog that doesn’t make money is a hobby, and a hobby is not a business.

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