Firebelly

DECEMBER 16, 2013

'In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence.

Influencer 233

Influencer Marketing Authentication Survey 233

Waxing UnLyrical

DECEMBER 16, 2013

'Happy Monday! As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you.

Storify 216

Storify Press Release Case Study Hashtag 216

Webbiquity SMM

DECEMBER 16, 2013

'Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. While their ubiquity has caused some to call for their death , as Jamie Cartwright points out below, infographics aren’t likely to go away any time soon—though the form will continue to evolve. How do infographics fit with other content marketing tactics?

Content 201

Content Marketing B2B Journal 201

The Realtime Report

DECEMBER 16, 2013

'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch). Facebook’s new offline sales measurement trick could make ad clicks obsolete – retailers using Facebook’s Custom Audience campaigns can now measure t

News 156

News Instagram Social Media Twitter 156

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The Social Media Incubator

DECEMBER 16, 2013

'For years, Google provided marketers with its keyword research tools, free of charge. Search Engine Optimization specialist, Caroline, Melberg , has been recommending the Google Keyword Research Tool for years as a great place to start your keyword research. In the past, Google Adwords users could use the Google AdWords Keyword Research Tool while logged into their accounts.

Research 125

Research Adwords SEO Engineering 125

Bill Hartzer

DECEMBER 16, 2013

'As you know, I have helped numerous businesses and site owners respond to Google’s manual link penalties. And get those manual link penalties removed or revoked by Google. Every site is unique, every website has different links pointing to them, and some have more bad links than others. And not all sites have received manual link penalty messages from Google.

Google 127

Google URL Guidelines Compete 127

Bill Hartzer

DECEMBER 16, 2013

'With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. It’s one of the most cost effective ways of communicating with millions of mobile users throughout the UK, getting your message across and engaging with each potential customer on a personal level. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing.

SMS 96

SMS Strategy Wireless Mobile 96

Writtent Blog

DECEMBER 16, 2013

'At Writtent.com, it was a pleasure for me to interview C.C. Chapman, Chief Marketing Officer at YSN , author of Amazing Things Will Happen and co-author of Content Rules. The two books I totally recommend to read, very inspirational and informative. C.C. generously shares some if his content marketing and life wisdom with us. @HNesterenko: 1. One most important tip you can give to businesses just hitting the content creation road?

Content 97

Content Smart Phone Exercises Authentication 97

ProBlogger

DECEMBER 16, 2013

'This is a guest contribution from Sandra Miller, freelance writer at professional editing service Help.Plagtracker.com. Great bloggers are separated by mediocre ones by one important factor: they know how to edit their own writing. Bloggers don’t have professional editors and proofreaders to watch their back and clean their texts from all mistakes, which means that writing isn’t the only thing they should master.

Tips 38

Tips Blogosphere Blogger Publishing 38