Wed.Dec 11, 2013

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

'Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226
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Will India See a Rise in Digital PR?

Waxing UnLyrical

'Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. We republish it with minor edits and updates. Sixty two! Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013). To us Indians, it looks like the dollar is on an escalator and the rupee is on a ventilator! Image: Amit Kumar via Flickr, CC 3.0. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months.

comScore 199
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Spreading Joy On Social Media During the Holidays

Firebelly

'Even as an adult I still view the holiday season as the most magical team of year. However, after moving thousands of miles away from my family a few years ago, holidays are very different now that I am no longer there to partake in many of our traditions. So while most people complain about how social media gives them FOMO syndrome , this time of year I am actually more grateful for social media than I usually them.

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One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

'New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.

Retail 173
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why My Twitter Break is Over

Ari Herzog

'In the saddle of job hunting I recognized I need an active Twitter account. My break from October 17 to December 3 taught me that I don’t need to reply back and forth with people (and I haven’t done any of that since I resurfaced last week) but I want to show a prospective employer I tweet. I’m using the account as a firehose of sorts, sharing items from the now.

Twitter 146
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5 Ways Analytics Are Important To Your Local Business

Small Business Mavericks

'If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making.

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What Do You Think of the New Design for Convince and Convert

Convince & Convert

'As the “original” Convince & Convert team member (I’ve been working with Jay on C&C since 2009), I have a unique look into the evolution of this company – one that started with a single political-science-major-turned-social-media-expert and has grown into an 8-person virtual powerhouse. In the beginning, Jay was blogging at least 4 times a week, every week.

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10 Shortcuts for Writing a Blog Post in Record Time

Writtent Blog

'Haven’t you ever wished you could speed up your blog post writing? Well, you’re not alone. 64% of marketers say producing enough content is their marketing challenge. Writing a variety of engaging work, getting buy in from management and measuring blog marketing metrics is definitely tough, too – but time is the real kicker. It’s clear the solution isn’t sacrificing quality for volume.

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10 Ways to Switch Your Brain to Writing Mode When Working From Home

ProBlogger

'This post is from ProBlogger Team member Stacey Roberts. Finding it hard to make time to blog? Me too. In fact, that’s one of the biggest issues people tell me they have when trying to write. Often we’re blogging from home alongside other work and family commitments, and it can be hard to switch between them when we need to. If you’ve only got 90 minutes in which to write that day, all the good intentions in the world don’t necessarily mean you can use every single one of those 90 minutes to th

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How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth

'Ten Steps to Create a Shitstorm Online with Social Media. The Government allowed gay marriage. And then it didn’t. Not unexpected but not to be accepted. Let’s give them hell. For fun, amusement. For social change. Or just because it’s right. BTW Shitstorm first came to my attention when our then Prime Minister Kevin Rudd used it.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.