Thu.May 16, 2013

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How Brands Use Vine

Mindjumpers

'The video app Vine is moving into a golden age. The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. It makes it shareable and accessible. Some huge brands are already using the new service, but what can you actually do with it? The biggest strength of Vine is its simplicity.

Brands 260
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3 Ways to Use Google to Be Better at PR

Convince & Convert

'I’d like to let you in on a secret that most PR pros don’t think of: . Some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online.

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comScore April 2013 Search Engine Rankings

Bill Hartzer

'Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. In April 2013, Google’s web sites were still on top of the search market in the United States.

comScore 123
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YouTube Live Streaming For The Masses

Small Business Mavericks

'The next phase of video marketing has begun. Not too long ago, YouTube rolled out live streaming videos for specific channels. This past week, however, they opened up live streaming to anyone with a channel of more than 1,000 subscribers. That’s almost everybody. If you are just getting started in video marketing or you are well on your way to reaching 1,000 subscribers, then you have a measurable goal to strive for.

YouTube 101
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Truth About Advertising In 2013

Twist Image

'Here''s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it''s an ad." - Howard Gossage. Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. This doesn''t mean that it''s not important, creative and a part of our lives, but this quote from the famed Mad Man speaks to the reality of a media saturated world. and this quote comes at us long before th

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Does SEO Copywriting Limit Creativity?

Writtent Blog

'SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity. Image Credit: Kukhahn Yoga/Flickr. Writing content that satisfies both human readers and search engines is not an easy feat because the writer must deliver content that both of them want.

SEO 98

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Lawyers: The World Has Changed, So Have Your Buyers

Myrland Marketing

'Professor David B. Wilkins , Professor of Law at the Harvard Law School, gave the opening keynote at the recent Legal Marketing Association, or LMA , International Conference, reminding us there are structural changes going on in law firms and the world that should be causing all of us to sit up and pay attention. He is part of a group that conducted extensive research into corporate buying decisions when it comes to legal work.

Buy 97
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The Niche Of Things And Other Stuff

Twist Image

'When was the last time you went to a conference and took twelve pages of detailed notes? Here''s a truism: I am spoiled. As part of my role at Twist Image , I go out and speak to about sixty groups every year. In short, I get to see it all (and I feel very fortunate because of it). Personally, I also attend two events a year that allow me to sit in the audience, soak it in and be the student (those events are TED and Google Zeitgeist ).

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How Much Content Should I Have Ready to Go When I Launch a Blog?

ProBlogger

'Recently I had opportunity to sit with a small group of Pre-Bloggers – people about to start their first blogs. One of the question I was asked was for advice on how much content to have written before launching a new blog. My answer came in two parts: The Ideal Scenario. What I actually have done. The reality is that what I ‘preach’ isn’t always what I ‘do’ – so let me tell you about both!

Content 53
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Thursday Roundup: Twitter Tips

Waxing UnLyrical

'Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. And even if it “goes away” at some point, what it’s taught us about two- and multi-way communication, not to mention brevity, is remarkable. An admitted Twitterholic (or, at least, I used to be… I’m not on the platform that much these days, but it’s still my favorite), here are some fresh takes on Twitte

Tips 199
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.