Mon.Dec 17, 2012

Trending Sources

Social Network Ad Spend To Rise 48% in Asia-Pacific Region

The Realtime Report

Social ad spending in the Asia-Pacific region will grow faster than social ad spending in North America or Western Europe, according to a new report from eMarketer. The area will see a 48% increase in social network ad spending in 2013 (passing the $2 billion mark), growth partially fueled by its huge social network user base and variety of social networks for marketers to choose from.

Pinterest’s List of Imitators – Part 1

Idaconcpts

The rise of Pinterest as one of the most visited sites on the Internet is well known. The graph above tells the story better than anybody else:  Pinterest and its CEO , Ben Silbermann, have the eyeballs. Therefore, it is not a surprise that there are lot of Pinterest copycats running around. Fast Company released in October 2012 a list of Pinterest imitators. Knockoffs & For the Love of Photos.

List 46

2013: Clicks and Mortar

Geoff Livingston

Image by CRUSTINA! The big digital media shift in 2013 has little to do with new mobile applications or social networks. Rather, it revolves around how brick and mortar businesses — and in particular stores and entertainment venues — integrate social into their physical brand experiences. The trend extends well beyond sports.

Top 5 Social Media Fails of 2012

Shift Digital

Brands love social media  for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there! Here are the top 5 social media fails of 2012. American Apparel Hurricane Sandy Promotion.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Top 10 Public Relations Blunders for 2012

Bill Hartzer

I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. So, here is this year’s list, the top ten public relations blunders of 2012. When Susan G.

Case Study: What Is Required To Go From Idea To Reality?

Kikolani

This is a guest post by Ruan Oosthuizen. Disaster may come at any given moment. Normally I try not to but sometimes you just can’t help expecting the worst. Why is that? have been blogging for a while now. Then at some point reality hits you between your eyes and you realize all over again that you are a human being with a set given amount of ability. No, you discover your passion. Action.

Free as a Marketing Strategy

Engaging Brand

Here are 5 ways that free can work as part of the marketing strategy mix. 1. Use free digital products to gain customer information. One tried and tested method to increase newsletter subscriptions, social media engagement and customer information acquisition is to give away free eBooks, podcasts , training videos or digital content on your website. Offer free extras with a purchase.

Blogging on the Bleeding Edge: Create Content that Gets Liked, Shared, and Talked About

ProBlogger

This guest post is by Glen Andrews of Glen-Andrews.com. There are two types of content… Regurgitated content. This is content, or information, that’s been shared throughout a niche for years. It doesn’t really excite anyone anymore. It’s considered useful, but it’s “old hat.” So discussing old strategies is always a smart thing to do. ” No!

A World Gone Social

Learn how companies must adapt to survive.

Social Media in 2013 [VIDEO]

Jeff Esposito

social media

Video 12

Blog Design for ROI Rule #5: Engage Readers On Archive Pages—Fast!

ProBlogger

This guest post is by Gab Goldenberg, author of  The Advanced SEO Book. The purpose of a blog archive page, such as a category page or even the blog homepage, is to maximize the average number of blog posts read by any visitor. The more visitors read on each visit, the likelier they are to become loyal readers and stay loyal. Full posts or excerpts? Assumption 1. Assumption 2. Start here.”

Google+ Is Going Mobile

Small Business Mavericks

Google announced last week that several improvements were rolled out to the Google+ platform. Many of the improvements have to do with Android, Events, and mobile phones. Here are a few of the improvements that Google+ announced: On-the-go profile editing. An easier way to author content on mobile platforms. notice when a mobile user has new stuff to read. Mobile notifications from your favorite Google+ circles. Better interaction with Google+ Communities for the mobile phone and tablet. Full-size backup of photos for Android devices, including a standard-size photo option.