Mon.Dec 17, 2012

Trending Sources

Social Network Ad Spend To Rise 48% in Asia-Pacific Region

The Realtime Report

Social ad spending in the Asia-Pacific region will grow faster than social ad spending in North America or Western Europe, according to a new report from eMarketer. The area will see a 48% increase in social network ad spending in 2013 (passing the $2 billion mark), growth partially fueled by its huge social network user base and variety of social networks for marketers to choose from.

Pinterest’s List of Imitators – Part 1


The rise of Pinterest as one of the most visited sites on the Internet is well known. The graph above tells the story better than anybody else:  Pinterest and its CEO , Ben Silbermann, have the eyeballs. Therefore, it is not a surprise that there are lot of Pinterest copycats running around. Fast Company released in October 2012 a list of Pinterest imitators. Knockoffs & For the Love of Photos.

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Top 5 Social Media Fails of 2012

Shift Digital

Brands love social media  for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there! Here are the top 5 social media fails of 2012. American Apparel Hurricane Sandy Promotion.

Social media offers innovative ways to reach out


This is a guest post by Ekaterina Walter, a social innovator at Intel and the author of “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”. ————– When it comes to community building, social media offers a whole wealth of methods of connecting with existing and new audiences. Sharing news. Potluck

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A World Gone Social

Learn how companies must adapt to survive.

More Trending

Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. And time is the most precious thing we have. Yup, that’s a photo of my copy of the book, with all those little flags, and sticky thingummies. And, ideally, start to do it better and better. optimizing B2B v. B2C communications. … and much, much more!

2012 Acquisitions in Social Media Analysis

Net-Savvy Executive

I've been tracking acquisitions in social media analysis for years. It feels like we've had a lot of deals this year, and based on what I've seen, it's true. The volume has gone up every year, and 2012 is no exception. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012. Companies

Case Study: What Is Required To Go From Idea To Reality?


This is a guest post by Ruan Oosthuizen. Disaster may come at any given moment. Normally I try not to but sometimes you just can’t help expecting the worst. Why is that? have been blogging for a while now. Then at some point reality hits you between your eyes and you realize all over again that you are a human being with a set given amount of ability. No, you discover your passion. Action.

Free as a Marketing Strategy

Engaging Brand

Here are 5 ways that free can work as part of the marketing strategy mix. 1. Use free digital products to gain customer information. One tried and tested method to increase newsletter subscriptions, social media engagement and customer information acquisition is to give away free eBooks, podcasts , training videos or digital content on your website. Offer free extras with a purchase.

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Blogging on the Bleeding Edge: Create Content that Gets Liked, Shared, and Talked About


This guest post is by Glen Andrews of There are two types of content… Regurgitated content. This is content, or information, that’s been shared throughout a niche for years. It doesn’t really excite anyone anymore. It’s considered useful, but it’s “old hat.” So discussing old strategies is always a smart thing to do. ” No!

Social Media in 2013 [VIDEO]

Jeff Esposito

social media

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Blog Design for ROI Rule #5: Engage Readers On Archive Pages—Fast!


This guest post is by Gab Goldenberg, author of  The Advanced SEO Book. The purpose of a blog archive page, such as a category page or even the blog homepage, is to maximize the average number of blog posts read by any visitor. The more visitors read on each visit, the likelier they are to become loyal readers and stay loyal. Full posts or excerpts? Assumption 1. Assumption 2. Start here.”

Google+ Is Going Mobile

Small Business Mavericks

Google announced last week that several improvements were rolled out to the Google+ platform. Many of the improvements have to do with Android, Events, and mobile phones. Here are a few of the improvements that Google+ announced: On-the-go profile editing. An easier way to author content on mobile platforms. notice when a mobile user has new stuff to read. Mobile notifications from your favorite Google+ circles. Better interaction with Google+ Communities for the mobile phone and tablet. Full-size backup of photos for Android devices, including a standard-size photo option.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.