Thu.Nov 29, 2012

Trending Sources

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

This is a guest post by Sarah Levy. If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The world’s largest social networking website for professional workers claims more than 175 million registered members in more than 200 countries and territories around the world — not bad for a service that was launched less than ten years ago!

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web. You betcha.

A 12 Word Social Media Policy

SocialFish

Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. You heard that right. 12 words. This is so awesome that I’m reposting the whole article here for you. The biggest risk in health care social media is not participating in the conversation.  Don’t Cheat, Can’t Delete. Geddit? ).

TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

The Realtime Report

“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. This week TweetLevel launched a new version of its influence measurement tool that adds context to the influencer scoring in two important ways:  topic and influencer types. engagement, and trust.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Pressures of Content Creation

Social Media Marketing

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. With such ubiquity of content conversations, it should be easy, right? Not so fast. The second is that it's lazy.

Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity SMM

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids.

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Why Reputation Management Should Be Your Top Marketing Priority

Convince & Convert

Image via BigStockPhoto.com. You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it. You finally feel as though you can relax… until the day when the phone calls stop, the new customers vanish, and you can’t understand why. Finally, you learn from an existing customer.

3 Ways to Create a Personal Connection With Your Customers via Social Media

Shift Digital

The most efficient and cost effective way to connect directly with your customers and grow your business is with social media marketing. With just a click of a button, you can share your products and services to millions of existing and prospective customers in an instant. Here are 3 ways to create a personal connection with your customers: 1. Contact SHIFTdigitalmedia.com for more information.

7 All-Too-Common Writing Mistakes and How to Avoid Them

Kikolani

This is a guest post by Ali Luke. Are you damaging your blog’s chances of success … without even realizing it? Photo Credit: Anonymous Collective on Flickr. Lots of very good writers still get some blogging basics wrong. And if you know writing isn’t your strong point, avoiding these seven mistakes will make your posts dramatically better. Mistake #2: Not Having One Clear Point.

Is Google the New Disc Jockey?

Engaging Brand

Reading David Byrne's (of Talking Heads fame ) book How Music Works  it got me thinking about how as people we love to personalise our entertainment. In my younger days I would spend hours recording songs from the radio on to a mix tape - because I loved to listen to what I wanted to listen to rather what the radio stations wanted me to hear. whole album of ideas! Related articles.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

By Marc Poirier, CMO/Co-Founder, Acquisio. Before you get started on the Google Display Network (GDN), or even if you’re already engaged in display campaigns there, it’s important to understand the five aspects of this channel that most greatly affect the outcomes of those campaigns, and to manage these aspects with precision and daily awareness. 1. Test Keyword Lists. Ad Testing.

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6 Things “Saved By the Bell” Taught Me About Blogging

ProBlogger

This guest post is by Chiara Mazzucco of TheIndieChicks.com. There are hundreds of thousands of articles written on being a successful blogger and driving traffic to your website or blog. You can sit down and read each one, leading you to write your first blog post in about 4 years, or you can pick the gems (on sites like ProBlogger) and choose to drive inspiration from the world around you, instead. Let’s take popular 90s sitcom, Saved by the Bell , for example. Would it blow your mind if I told you that watching just one episode could lead you to become a better blogger? Be unique. Be trendy.

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Help Me Sell My New Book - Get Free Stuff!

Stay N' Alive

Who wants to help me promote Google+ Marketing For Dummies ? need volunteers to share my new book, now available on Amazon ( [link] ) in the best way they are able. This can be through an ad that stays on your blog for a month, a mention to your audience as many times as possible over the next month, a shoutout in your email list - let me know in the comments what you're willing to do.

Free Webinar: 10 Things I Wish I’d Known About Blogging When I Started

ProBlogger

It’s time for another ProBlogger webinar, and as part of my 10 days of celebrating my 10 years of blogging , I thought in this next webinar that I’d do some reflecting upon the big things that I wish I’d known when I started blogging. Register to attend here. The last ten years has been a pretty amazing journey. I’ve learned a lot about creating content, building an audience, building community, and monetization. The webinar is scheduled for 8pm US Eastern time on Tuesday 4 December. London: 1am Wednesday 5th December. Delhi: 5.30am Wednesday 5th December.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Social Media Predicts NFL Week 13 Matchups

Jeff Esposito

With 12 weeks in the books on the 2012 NFL season, it’s pretty safe to say that you probably know if your NFL team has a shot at making the post season. Over the course of the season we have been picking games using social media buzz ( full data method here ) and matched it up against a friend in the social web who picks using their own methodology. This week we have a first for the season.

Why’d You Choose That Domain Name?

ProBlogger

This guest post is by The Blogger. Let’s admit one thing. We all started this web thing honestly, naively. Our first site was designed to help people, to fill a gaping void we saw in the online world. We wanted to do so much good. Where, then, did it go so wrong? And why? It gets a bit creepy. Day 1: A new beginnning. It all began with GoDaddy. “What is GoDaddy?” Hello, new blog.

Silicon Valley: Still the Place to Be

Idaconcpts

Silicon Valley is still where businesses of all levels want to be. If you haven’t heard of it (and you probably should have), it is located in the southern region of San Francisco in Northern California. It began in the 1980s with silicon chip inventors and manufacturers (hence the name) and has grown to include innovative technology companies to become the famous place it is today.

How Synonyms Can Save Your Content

Small Business Mavericks

Are you struggling with writing content that flows naturally and doesn’t sound stilted or artificial? If so, then Matt Cutts and I have the solution for you. Synonyms. You’ve done your keyword research and you’ve discovered that there are some great keywords you can use for your content that are high volume keywords, they’re searchable, and they convert well. Are you stuck with those? Do you have to stick with those keywords, or can you use something else as well? The good news is, you are not relegated to using the same keywords over and over again.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Create your fancypants custom email signature with Wisestamp

Absolute PA

An email signature is one of the best ways to let others know how they can contact you on and offline, and find out about your products and services. (If you’re not sure what an email signature is, it’s your sign off containing your contact details and is automatically displayed at the end of each email so you don’t need to add it each time). Yes, by sending an email it means the recipient now has your email address – great. But what about all the other ways to contact you? Phone, website, social networks, blog. It looks professional and creates a great impression.