Fri.Nov 23, 2012

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What Does 2013 Hold for Social Media?


We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. find that the end of a year is always an exciting time, as you see so many predictions for the coming year as well as conclusions of the year that is about to end. As of 2012, social is already too big to ignore. What does this mean?

The Future Of Personalized Pricing

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Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see the same search results? Truth: we live in a world of radical personalization. Google is doing everything it can to optimize the search results you see. They're not just doing it to ensure that you have a better search experience, they're doing this to drill down and find a more effective way to deliver more targeted and relevant ads to you. Don't get mad at personalization. Not good. Don't believe me? Just ask those playing in the loyalty marketing space. Too bad?

Price 40

Forget Everything You Think You Know About SEO


This guest post is by Mark Collier of For the last year I’ve been spending my free time after school conducting Red Bull-fuelled coding sessions in the pursuit of one single goal: to bring more science to the SEO industry. As an industry we are still only taking our first few baby steps into the world of maths, stats, and data-driven decisions. My research findings.

Sleeping With Your Smartphone

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It used to be a whole lot simpler. don't know about you, but I used to come from work and charge my smartphone at the small table near my front entrance. It was a parlour trick. It was a way for me to not think about my mobile device from the time I walked into the house until I had to leave again. It worked well for a couple of a years. and then something happened. The real me. At that point, I set the alarm on my smartphone and doze off. If I happen to wake up in the middle of the night, I may take a peek at it as well. It's there. On my nightstand. It's much more than a phone. Turn it off.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Tips and Cautionary Tales for Real-time Newjacking

Convince & Convert

David Meerman Scott, WebInKnow @dmscott. David Meerman Scott , marketing strategist, keynote speaker, and bestselling author of 8 books including Newsjacking , joins the Social Pros Podcast this week to discuss the new face of the news cycle, share stories of good and bad newsjacking, and teach you how to employ his techniques to get your brand noticed. Listen Now.

Get more clicks on your Bitly shortened links

Absolute PA

If you want to share a live link from a website on Twitter or add one in your bio there’s one BIG problem. Usually they’re too long – taking up most if not all of your character limit. Take the link of this blog post as an example: [link]. That link has 39 characters (yep, I counted them) – that leaves just 101 characters for anything else I want to write in my tweet.

Give up a Gift for Africa


This is a guest post from Shelley Lawrence. lived in Africa for three years, as a child, and I know from direct experience that we often forget the abundance we have here in the US. Just like in Shelley’s story, I try and instill in my kids the importance of giving back – if not all year round, then especially around the holidays. hope you’ll join me in supporting this cause.

Why You Need to Add Video to Your News Content

Proactive Report

In a recent Fast Company article visual storytelling was described as the breakout trend of 2012.  Brands are learning to show, not tell. The media are also discovering that web video gets more views than broadcast clips. Stokes Young, Executive Producer for MSNBC, has some very interesting comments about how to define web video, what kind of content works, and what to include in the videos. Connect with me. Twitter. LinkedIn. Facebook. Online PR Media Relations online online news online PR video

A World Gone Social

Learn how companies must adapt to survive.

Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Deals


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Black Friday & Cyber Monday Promotions. Here are this year’s best Black Friday and Cyber Monday promotions in education, themes, plugins, and services. Courses. Blog Topics – Running out of ideas? Ebooks. Web Hosting.

Why Google+ Hangouts Is A Great Promo Tool

Small Business Mavericks

Google+ Hangouts is more than just a promotional tool, but it is a great tool to use for any business, partly because it’s free. But you have to have a Google+ account to take advantage of it. So, once you do have a Google+ account, what can you do with hangouts? Here are just a few of the powerful ways you can use Google+ Hangouts: To introduce new products or services. Make an important business announcement in the same way you’d use a press release. Invite customer feedback. Deal with customer service issues in real time. Hold a webinar. Host a series of teaching classes.