Tue.Sep 20, 2011

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6 Things To Empower Your Social Media Campaign

Akamai Marketing

What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know.

Campaign 176
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Leave My Facebook Lists Alone

Firebelly

Before I wrote a post on the new Facebook lists, I was giving them some time to marinate. I wanted to take them for a trial run before I jumped to conclusions that it was another horrible update on the Facebook Wall of Shame, as many other Facebook users have done. After testing them out for the past week, here are my findings: The Smart Lists are, in fact, smart.

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A week of Foursquare checkins | Sherrilynne Starkie

Sherrilynne Starkie

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Search Engine Optimization:A Guide To Understanding the Types of Google Penalties

Bill Hartzer

Gone are the easy Internet marketing days when you could just pound your website full of garbage information utilizing key wording in order to meet search engine optimization requirements. Google and other search engines have finally smartened up with regard to these old school practices. They have incorporated rules and will instill penalties if they are not followed.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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To Build Blog Subscribers, Get Narrow-Minded

Convince & Convert

I had an interesting conversation about blog visitors and blog subscribers with my friend Doug Karr a few weeks ago at the Blog Indiana conference. Doug’s blog covers a wide swath of digital marketing topics , whereas Convince & Convert is of course mostly in the social media lane with occasional dalliances in email, conversion optimization, metrics, and other related topics.

Metrics 120
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What New Media Must Learn From Comics

Twist Image

The comic book industry teaches us many lessons about New Media and the new consumer. Are you familiar with the comic book, Superman - Red Son ? It was released in 2003 to critical acclaim and became a nomination for the 2004 Eisner Award for best limited series. This three-issue mini-series took Superman and shook the baseball and apple pie story up like a snow globe.

iPad 107

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The Value (And Waste) Of Twitter

Twist Image

I often feel like I suck at Twitter. Besides the fact that I'm not all that comfortable with the public back and forth of platitudes, handshaking and baby kissing that I feel diminishes the authentic tweets from brewing to the top, and forgetting the mad dash that many individuals engage with to follow (and follow back) as many people as possible, there's something more about Twitter that makes me a little bit uncomfortable lately.

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Is Facebook losing focus?

Danny WhatMough

Tweet. I’m almost bored of Facebook announcements. There have been so many over the last few weeks it is easy to lose count. And, if you believe the reports out today, at the company’s F8 Developer conference on Thursday, we are set to see a barrage of new features and tweaks that will move the goalposts yet again. On the one hand, it is great to see a company like Facebook innovating.

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The two sides of 3D Printing

The Way of the Web

Any new technology gets defined by the way it is used, particularly when it comes to deciding whether it is generally a positive or a negative influence. For example, videogames are either portrayed as improving reaction times and problem-solving, or as creating couch potato serial killers. Meanwhile the internet is either a way for the world to connect and share, or a destructive force on our ability to form coherent thoughts.

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Why Bloggers Should Pay Attention to the New Affiliate Tax Laws

ProBlogger

This guest post is by Yasmine Mustafa of 123LinkIt.com. The Business Insider recently reported that ten thousand affiliates were recently dropped from Amazon’s Affiliate Program with little warning. How much income would you lose if you were no longer permitted to use the program? This is an issue that bloggers in California, Colorado, Illinois, New York, North Carolina, Rhode Island, and Connecticut are currently facing.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it’s now an everyday occurrence. In fact, it’s now a true mindset. Because I’ve streamlined this process so well, I figure other people would benefit from my tips to make inbox zero a true reality.

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Bushido for Bloggers: What Samurais and Bloggers Have in Common

ProBlogger

This guest post is by Aman Basanti of ageofmarketing.com. Yamamoto Tsunetomo’s Hagakure is the most famous text on bushido , the warrior code of the samuari. Written in an era when Japan was obsessed with warfare and martial prowess, the book offers instruction on how a samurai should live and die. The most famous and misunderstood line in Japanese history.

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Cartoon of the day

Jeff Esposito

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Everything You Need to Know About Google+

Social Media Marketing

In case you're coming out from the rock you've been living under for the summer, Google+ arrived on our digital doorsteps in early July - but only for limited field testing. Yesterday, it was announced that Google+ had finally been released as a public beta, meaning that you no longer require an invitation to join the network. The announcement was certainly strategically timed, with Facebook's f8 developers conference scheduled for Thursday - so strategic that Facebook itself made a few announce

Google 168
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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You've Heard the Rumors. Here are a Few Predictions That "Just Make Sense" For Facebook's F8

Stay N' Alive

Facebook's developer conference, F8 , is coming up this Thursday, having developers like myself drooling at what Facebook might be launching. Last year I was pretty close in my prediction (I had the code right - just not exactly what the code did - this was all the launch of Facebook's Social Plugins), having got some clues in their open source Javascript SDK that were launched in the code before they were released to developers.

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Information versus Opinion and Search versus Social

Direct Marketing Observations

Information versus opinion. Whats the difference? Is there one? What matters to you when you are on the verge of buying something? What is your go to process for vetting a new product, service, or company? Does the process change depending on the type of purchase? So here’s the scenario, I want to buy a new big screen TV. So I do research. My research consists of what?

Forums 148
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How Lacta Created Engagement With a Simple, Yet an Effective Campaign

Mindjumpers

Tweet. Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. The brand communication was usually designed on romance with advertisements focusing on people in love and comparing it to Lacta’s sweetness.

Campaign 240
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Here's What I Can Predict With Absolute Certainty

Stay N' Alive

Including this year, I've been to 3 Facebook F8 Developer Conferences now (I missed the first year, but followed it remotely). There is a repeat pattern for each, that I want to just get out of the way before this conference starts, and predict, with absolute certainty, will happen. I thought this warranted its own post: Bloggers will complain. Users will revolt.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.