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SPIN SUCKS SEPTEMBER 20, 2011  Netflix: A Lesson In Communication and What Not to Do Oh Netflix. What are we to do with you? On one hand, we’re pleased that your CEO, Reed Hastings , apologized by saying he “messed up.” Oh yes, it’s true. Not only have you chosen a name – Qwikster – that is a far cry from your brand, but the Twitter account is owned by a weed-smoking Elmo. And it’s pretty clear he’s not giving up his name to you. | JEFF KORHAN SEPTEMBER 20, 2011 Facebook Gets Friendlier with Smart Lists If you are actively using any of the social networks, your community of friends, fans, or followers has grown beyond what you can capably manage. Google+ came up with an imaginative method for tackling this challenge with circles - which were intended to emulate our real-life social circles. These social circles can be distinct or overlap – just as in real life. For example, you may have friends from college and coworker friends. Google+ allows you to place them into their distinct circles, as well as into other circles too, such as a close friends circle. Social Graphs and Smart Lists. | AKAMAI MARKETING SEPTEMBER 20, 2011  6 Things To Empower Your Social Media Campaign What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know. | UNSPOKEN SEPTEMBER 20, 2011  The Klout Story – Part 1 – Are You Reading Between The Lines? Klout – One word that has created a very big buzz in online communities. Klout – A measurement of online influence? Klout – A Marketing company or a measurement company? Klout. Klout. Klout. Since Klout indicates that I am influential on the very topic of Klout, I thought it would be appropriate to share some concerns and opinions I have on the topic. wish to tell The Klout Story. | | | | | | | |
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SOCIAL MEDIA MARKETING | TUESDAY, SEPTEMBER 20, 2011  Everything You Need to Know About Google+
In case you're coming out from the rock you've been living under for the summer, Google+ arrived on our digital doorsteps in early July - but only for limited field testing. Yesterday, it was announced that Google+ had finally been released as a public beta, meaning that you no longer require an invitation to join the network. The announcement was certainly strategically timed, with Facebook's f8 developers conference scheduled for Thursday - so strategic that Facebook itself made a few announcements early. As it slowly and deliberately expanded, it kept growing from the inside out. MORE >> -
SPIN SUCKS | TUESDAY, SEPTEMBER 20, 2011  Breaking Down the Communication Silos
This guest post is written by Frank Strong. It has been said the sales function is about as far away as can be from public relations on the business spectrum. PR pros should not develop campaigns to drive sales. They should not use calls-to-action. Campaigns should not be measured by leads. Most importantly, PR should not be measured by sales. That’s marketing. PR is better served by measuring awareness. In fact, “an ideal objective specifies desired outcomes within target publics, such as increased knowledge and/or awareness, or changed opinions, attitudes, and behavior.”. Point fingers. MORE >> -
KYLE LACY | TUESDAY, SEPTEMBER 20, 2011  The Value of Content in Digital Marketing (Video)
I told myself that I would create more video in the next couple of months and here is the first. This video was made for MSN’s Business on Main (powered by Sprint). am all about the simple video using my iPhone and a Flip Cam… with some decent content. The video is all about content in the world of marketing. decided to go out and interview a couple of digital marketing professionals in Indianapolis. Special thanks to: Gagandeep Dhillon ( @gDhillonS ) – Mobile Specialist at MindFrame. Steven Shattuck ( @stevenshattuck ) - Communications Specialist at BCforward. MORE >> -
FEVER BEE | TUESDAY, SEPTEMBER 20, 2011 Free 90-Page eBook - The Only Proven Approach To Developing A Successful Community
Today, I’m delighted to announce the publication of a free 90-page eBook; The Proven Path. Most branded online communities are doomed. They're on the wrong path. Everything they know about online communities is wrong. They will waste a lot of time and money trying to build an online community that can’t succeed. This eBook aims to change that. The Proven Path is a detailed guide to developing an online community for organizations. This eBook identifies the mistakes made by most brands and how to avoid them. Click here to get your copy of this free eBook. MORE >> -
STAY N' ALIVE | TUESDAY, SEPTEMBER 20, 2011  You've Heard the Rumors. Here are a Few Predictions That "Just Make Sense" For Facebook's F8
Facebook's developer conference, F8 , is coming up this Thursday, having developers like myself drooling at what Facebook might be launching. Last year I was pretty close in my prediction (I had the code right - just not exactly what the code did - this was all the launch of Facebook's Social Plugins), having got some clues in their open source Javascript SDK that were launched in the code before they were released to developers. The thing is, this year I'm stumped. I'd like to respect that. The HTML5 App Market and Platform (Spartan). think he's pretty close to where they're going with this. MORE >> -
- Does Innovation Have a DNA? THE RELATIONSHIP ECONOMY | TUESDAY, SEPTEMBER 20, 2011
- A week of Foursquare checkins | Sherrilynne Starkie SHERRILYNNE STARKIE | TUESDAY, SEPTEMBER 20, 2011
- The Value (And Waste) Of Twitter TWIST IMAGE | TUESDAY, SEPTEMBER 20, 2011
- Make Boring Spreadsheets and Charts Come Alive with Actionable Maps FIFTH GEAR ANALYTICS | TUESDAY, SEPTEMBER 20, 2011
- Technology, Social Media, and Their Affect on Long-Distance Relationships SOSHABLE | TUESDAY, SEPTEMBER 20, 2011
- Another argument for why social media policies need to include best practices IMAGINE YOUR REALITY | TUESDAY, SEPTEMBER 20, 2011
- Need a Job? Get LinkedIn SOCIALNOMICS | TUESDAY, SEPTEMBER 20, 2011
- 4 Reasons Your Facebook Fan Stopped Liking You ENGAGE | TUESDAY, SEPTEMBER 20, 2011
- Email Overload: The Secret to Getting Inbox Zero Every Time TECHIPEDIA: TAMAR WEINBERG | TUESDAY, SEPTEMBER 20, 2011
- What New Media Must Learn From Comics TWIST IMAGE | TUESDAY, SEPTEMBER 20, 2011
- Six Surefire Ways to Increase Your Facebook Like Count COLIN ALSHEIMER | TUESDAY, SEPTEMBER 20, 2011
- Search Engine Optimization:A Guide To Understanding the Types of Google Penalties BILL HARTZER | TUESDAY, SEPTEMBER 20, 2011
- Six Surefire Ways to Increase Your Facebook Like Count COLIN ALSHEIMER | TUESDAY, SEPTEMBER 20, 2011
- Geoff’s Market Research Bulletin – 1st Edition GEOFF LIVINGSTON | TUESDAY, SEPTEMBER 20, 2011
- Jobs versus Work STEPHEN P SMITH | TUESDAY, SEPTEMBER 20, 2011
- Digg Newsroom Beta May Just Be Enough To Regain Relevance SOSHABLE | TUESDAY, SEPTEMBER 20, 2011
- Social Media Marketing Daily Tasks or How to eat an Elephant? INBLURBS | TUESDAY, SEPTEMBER 20, 2011
- Consider This: Upside-Down Customer Service BRASS TACK THINKING | TUESDAY, SEPTEMBER 20, 2011
- Leave My Facebook Lists Alone FIREBELLY | TUESDAY, SEPTEMBER 20, 2011
- Mashable Social Good: Building a Private Sector Pillar of Social Change SIMON MAINWARING | TUESDAY, SEPTEMBER 20, 2011
- The two sides of 3D Printing THE WAY OF THE WEB | TUESDAY, SEPTEMBER 20, 2011
- Step Away From The Crossword Puzzle CONVERSTATIONS | TUESDAY, SEPTEMBER 20, 2011
- To Build Blog Subscribers, Get Narrow-Minded CONVINCE & CONVERT | TUESDAY, SEPTEMBER 20, 2011
- Social Media: Is Your Marketing Team on Board? TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 20, 2011
- How Lacta Created Engagement With a Simple, Yet an Effective Campaign MINDJUMPERS | TUESDAY, SEPTEMBER 20, 2011
- Information versus Opinion and Search versus Social DIRECT MARKETING OBSERVATIONS | TUESDAY, SEPTEMBER 20, 2011
- Amazing opportunities: I’m Speaking at the Congressional Black Caucus Conference & Web 2.0 NY – Thank You SOCIAL WAYNE | TUESDAY, SEPTEMBER 20, 2011
- Two Event Marketing Stats To Note SMALL BUSINESS MAVERICKS | TUESDAY, SEPTEMBER 20, 2011
- Here's What I Can Predict With Absolute Certainty STAY N' ALIVE | TUESDAY, SEPTEMBER 20, 2011
- What’s In a Twitter Name? Apparently Everything SOCIALNOMICS | TUESDAY, SEPTEMBER 20, 2011
- Why you should come to #Tech11 SOCIALFISH | TUESDAY, SEPTEMBER 20, 2011
- Choices CHRIS BROGAN | TUESDAY, SEPTEMBER 20, 2011
- What is Social Media? No Definition is required is it? ENGAGING BRAND | TUESDAY, SEPTEMBER 20, 2011
- Bushido for Bloggers: What Samurais and Bloggers Have in Common PROBLOGGER | TUESDAY, SEPTEMBER 20, 2011
- Social Media Club Presentation – Book of the Month – Social Media Analytics WEB METRICS GURU | TUESDAY, SEPTEMBER 20, 2011
- Implementing Enterprise 2.0 at a Healthcare Organization Pt 3: Roll out and Technology JACOB MORGAN | TUESDAY, SEPTEMBER 20, 2011
- Is Facebook losing focus? DANNY WHATMOUGH | TUESDAY, SEPTEMBER 20, 2011
- Why Bloggers Should Pay Attention to the New Affiliate Tax Laws PROBLOGGER | TUESDAY, SEPTEMBER 20, 2011
- Interview with Christopher Brereton of PictureHealing CREATIVE RAMBLINGS | TUESDAY, SEPTEMBER 20, 2011
- Would You March on Facebook? SOCIALNOMICS | TUESDAY, SEPTEMBER 20, 2011
- Cartoon of the day JEFF ESPOSITO | TUESDAY, SEPTEMBER 20, 2011
- How I Automate My Analytics Reports SAMIR BALWANI | TUESDAY, SEPTEMBER 20, 2011
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